As a skilled PR professional, you know your success depends on staying relevant, resourceful and inspired. Established in 1964, the Accreditation in Public Relations (APR) credential sets you apart from your peers and demonstrates your commitment to the profession and adherence to industry best practices and ethics.
It takes a professional—someone with exceptional experience, broad expertise and strong dedication and values—to thrive at what you do. The APR credential certifies your drive, professionalism and principles. Preparing for the APR provides you with uniquely comprehensive, relevant, and forward-thinking PR skillsets and personal career insights that enhance career versatility and viability.
PRSA Georgia is a strong supporter of the APR credential and APR candidates. Since 2005, approximately 80 Chapter members have earned accreditation with educational support from the Chapter. Nearly 15% of our current members are accredited, and in a 2015 member survey, nearly 50% of respondents said they were considering pursuing accreditation.
Members pursue accreditation for various reasons, including making themselves more competitive in their current workplace and in the marketplace; reinforcing public relations principles, and personal accomplishment. Regardless of the reason, accredited practitioners agree the pursuit and attainment of the APR credential is personally and professionally rewarding.
Who is eligible?
APR is a certification program open to public relations professionals. It is administered by the Universal Accreditation Board (UAB), a consortium of leading public relations organizations, including PRSA.
Any PRSA member in good standing can take on the challenge of earning accreditation. However, it is recommended that candidates have at least five years' experience in the full-time practice or teaching of public relations, and have earned either a bachelor's degree in a communication-specific field or have equivalent work experience.
Are you ready to distinguish yourself as an expert in the public relations field? The PRSA Georgia Chapter can help through its comprehensive program designed to help candidates prepare for and earn accreditation. Check the PRSA Georgia website and weekly emails for information about our local preparation sessions offered to Chapter members. Also visit the APR website, www.praccreditation.org, for a wealth of information and resources.
Meet PRSA Georgia's Newest Accredited Member
Rodney Maddox, APR+M* began his career on the agency side of the business working on the McDonald’s Operators Association of Southern California, Anheiser-Busch and Southern California Edison accounts, among others. Along the way, Maddox spent 30 years in the United States Army Reserves, primarily in Psychological Operations (PSYOPS). His most recent position was with Naval Enterprise Networks, working in media relations and internal communications, and serving as the website content manager for the Navy/Marine Corps Intranet (NMCI).
Maddox received a bachelor’s degree in public relations from the University of Southern California’s School of Journalism. He also holds a master of science degree in project management from George Washington University, and a Lean Six Sigma Black Belt from Purdue University. In addition to the APR+M, he also holds the Project Management Professional (PMP) and Professional in Business Analysis (PBA) accreditations from the Project Management Institute (PMI). He is currently the sales and marketing director of Graphic Xchange, a graphic design, sign and printing company in Alpharetta, GA.
“The APR is a mark of distinction and a certification of my competency. It provides credibility and is a tremendous source of pride. The accreditation is a significant milestone in my professional development. My aspirations are to invest more of myself and increase my understanding of the practice”
* APR+M, a joint effort among the Universal Accreditation Board (UAB), Department of Defense (DOD) and the Public Relations Society of America (PRSA), signifies that an individual, such as those recently granted the credential, meets all the qualifications of Accreditation in Public Relations and has demonstrated additional skills in and nuances of military public affairs.
PRSA Georgia Accredited Members
PRSA Georgia APR Committee Co-Chairs
Board Liaison: Sarah Weston, APR