2014 Real World Program
Real World PR 2014's conference programming includes panel discussions and interactive seminars focusing on building PR skills, personal branding, professional development, and various specialties within the industry. Most importantly, each year we build on and improve session content based on input and requests from past conference attendees.
It is not required to register in advance for individual conference sessions. However, once a room fills up, the session will be closed.
Session One (9:00 - 9:50 am) - Choose One Breakout Session
World, Agency or Non-profits?
Presented by: Alicia Thompson, APR, Edelman; Andy McGowan,
UPS; Darrya Lipscomb, Metro Atlanta American Heart Association
Moderator: Angie Clawson
An ever-present question in the minds
of many young professionals is if you should begin in an agency, a corporation
or a non-profit. This session will explore the differences between the three
fields and help you determine which path is a better fit for your working style
or where you see yourself in the future.
by: Gustavo Machado, Kaiser
Permanente; Tiffany Greenway, Chick-fil-A; Elizabeth McMillan, APR, Fiserv; Kirk Englehardt, Georgia
Moderator: Rebecca Dill
While many practitioners are generalists, there
are a number of specialty areas in which a PR practitioner can work. We call them "niche areas” such as Food and
Beverage, Healthcare or Technology.
Learn more about some of the most common niches to help you determine if
one might be right for you.
branding, social media and working/life balance
by: Katrina Blauvelt, APR, The
Home Depot; Stephen Brown, APR, Cohn & Wolfe; Gina Laughlin, Delta Air
Moderator: Melissa Medori, APR
Get the inside scoop on how to make your
personal brand stand out to hiring managers, how they use social media to learn
more about job candidate and the importance of having work/life balance.
Session Two (10:00 - 10:50 am) - Choose One Breakout Session
World, Agency or Non-profits?
Presented by: Annette Filliat, APR, Boys & Girls Club; Victoria
McGhee, APR, Ogilvy PR; Elizabeth Olmstead, Cox Enterprises
Moderator: Stephen Brown, APR
In which setting do you best fit? An
ever-present question in the minds of many young professionals is if you should
begin in an agency, a corporation or a non-profit. This session will explore
the differences between the three fields and help you determine which path is a
better fit for your working style or where you see yourself in the
Crisis Management: Navigating a Crisis via Digital
& Social Media
by: Patty Gregory, Children’s Healthcare of Atlanta; Paul Dusseault, APR,
Fleishman-Hillard; Jon Sullivan, Aflac
Moderator: Elyse Hammett, APR
UPS, Taco Bell, Abercrombie &
Fitch – big or small companies, and whether it originates via social or traditional
media, we’ve all seen recent crisis situations unfold digitally. With social
channels, citizen journalism and a real-time news cycle, today's crisis is a completely
different animal. Learn from those in the trenches during a crisis situation on
how to respond via digital media and social chatter.
from the HR Gatekeepers: Get the interview, land the job
Presented by: Tia Jackson,
Porter Novelli; Nelson Little, Georgia Aquarium; Jesse Owens, Georgia Power
Moderator: Melissa Medori, APR
Job searching can seem like a
full-time job in of itself. So be prepared to get the job you want by utilizing
the time it takes to land a job wisely. It’s more than just a great résumé and
internship experience – get the inside scoop on portfolio tips, interviewing
techniques, salary negotiations and business dress etiquette from the ones
doing the hiring.
Session Three (11:00 - 11:50 am) - Choose One Breakout Session
I’ve Graduated and/or Landed the Job, Now What?
Presented by: Justine Holcomb, APR, Manheim; Caroline Sanfilippo Huston, IHG; Jamie Cwalinski, MSL Atlanta
Moderator: Neil Hirsch, APR
Preparing for post-graduation can seem daunting.
Should I pursue a master’s degree or other advanced degree? Who can I
confide in during my first PR job after college? How can I look ahead to
advance my career? While there’s no
"right” path to success, this panel will explore the many options
students and young professionals will face.
Today’s Media Relations 101 (Traditional & Social): Breaking through the clutter
Presented by: Jacob Hawkins, Georgia Power; Angie Clawson, Atlanta Community Food Bank; John Bachman, WSB-TV; Valerie Butler Guyton, CNN
Moderator: Jasmine Hoffman, APR
Understanding the media as it continues to evolve
and building relationships with journalists can be tough. Get the inside
scoop from PR pros and local and national reporters on what grabs their
attention, the best way to communicate
with them, and how to build trusting relationships with them.
Entertainment, Sports & Lifestyle PR: Unplugged
Presented by: Crystal Drake, APR, Feld Entertainment; Matt Garvey, Vice President, Communications, Chick-fil-A Bowl; Chad Shearer, CW PR
Moderator: Gary McKillips, APR, Fellow PRSA and Melissa Medori, APR
Interested in a fast-paced entertainment, sports and lifestyle environment where you could be working with a famous athlete, celebrity or planning the next big event? Our panelists will show us what goes on behind the curtains by sharing the challenges and benefits of these dynamic fields.
Keynote Luncheon and Networking (12:00 - 1:40 pm)
Strengthening Corporate Culture by Engaging Employees: Learn How GE Uses Communications to Align Its Businesses and Employees
Presented by: Gary Sheffer, Vice President, Corporate Communications & Public Affairs, General Electric
GE works on things
that matter with the best people and best technologies taking on the toughest
challenges in energy, health and home, transportation and finance. With 300,000
employees globally, one challenge GE has is unifying employees to a common goal
of working on things that matter, including their individual and collective
roles and responsibilities to achieve business success. GE is a matrix-based
organization of eight businesses with communications functions supporting each
and their respective products and services. It’s one of the world’s largest and
most diverse companies. How are communications used to engage employees, align
businesses and create a culture that inspires building, powering, moving and
curing the world? Not just imagining, but doing?
Join us for a special
luncheon meeting with guest speaker Gary Sheffer, vice president of
communications and public affairs for GE. During the luncheon, Sheffer will
- Creating focused internal
communications initiatives to drive alignment efforts across the
- Both the challenges and opportunities
that exist in ensuring that all employees are creating and contributing to a GE
culture that is consistent regardless of product or location
- Leveraging communications to change
perceptions internally and externally
external and internal communications and provides strategic communications
advice to GE executives on issues related to culture, reputation and strategy.
Prior to joining GE in 1999, Sheffer spent 17 years in journalism and government
communications, including serving as a press aide to two New York governors, and
working as a reporter and editor at several newspapers winning several awards
for his reporting.
Sheffer is chairman of
the board of the Arthur W. Page Society, a membership organization for senior
public relations and corporate communications executives. He also serves on the
board of the Institute for Public Relations and is a member of the board for
Columbia's University's master's program in strategic communication.
Resume Critique & Career Fair (1:40 - 3:00 pm)
It’s the question many interns and job applicants have: What do I put in my portfolio and resume, so it stands out? Students will have the opportunity to have their resume and portfolio critiqued by seasoned public relations professionals. They will also have the opportunity to talk to real world professionals about potential opportunities at their organizations during the career fair.