Real World: Conference Program

2016 Real World Program

Real World PR 2016's conference programming includes panel discussions and interactive seminars focusing on building PR skills, personal branding, professional development, and various specialties within the industry. Most importantly, each year we build on and improve session content based on input and requests from past conference attendees.

It is not required to register in advance for individual conference sessions. However, once a room fills up, the session will be closed.

 

Opening Session (8:00 - 8:50 am)

Introducing Brand U: Why creating your personal brand really matters

Presenter: Elyse Hammett, APR, The Community Foundation for Greater Atlanta

Did you know that you are your own personal brand? How you communicate your brand can set you on the right path to a great career in the real world. So what is your personal brand? Get ready to roll up your sleeves in this brand boot camp because you have the power to determine how you would like to be seen by others as you enter one of the most exciting times of your life. Learn how you can develop and work your personal brand to launch your public relations career.

Session One (9:00 - 9:50 am) - Choose One Breakout Session

Media Relations Today: Tips from the pros on pitching stories to the media
Presenters: Mark Shavin, WSB-TV; Leon Stafford, Atlanta Journal Constitution; Chuck Reese, The Bitter Southerner; Moderator: Mitch Leff, Leff & Associates

No matter what story you’re trying to tell for your client or your company, PR professionals need the media to help get the word out. From traditional media, to digital, social and bloggers, these media pros will give you real world guidance on best practices when you’re pitching and working with the media. Learn how important it is to understand influencer currency and how it works. Get tips on how to customize your story for any channel and why building great media relationships can be key to reaching the right audiences. Make sure your stories get noticed and shared.

How to Be a PR Star: A roadmap to PR stardom in the real world
Presenters:
Natalie McNulty, The Home Depot; Karlie Lahm, APR, FOCUS Brands; Neil Hirsch, APR, IHG; Moderator: Stephen Brown, APR, Cookerly PR

Were you a star student in college? In the real world it can be a lot harder to stand out. But don’t worry, you can become a stellar PR professional in no time. This session is a roundtable discussion to help you understand what your managers will be looking for during your first year on the job and how you can shine from day one. We’ll talk about best practices for organizing your time, finding a mentor, navigating office politics and most importantly, delivering results with real wow-factor.

Exploring Different Sectors of PR: A real-life look at corporate, agency and non-profit career paths
Presenters:
Kent Landers, APR, The Coca-Cola Company; Ayanna Robinson, Porter Novelli; Darrya Lipscomb, APR, American Heart Association; Moderator: Jamie Cwalinski, MSLGROUP

A career in PR offers a lifetime of excitement, challenges and rewards. But which sector of public relations is right for you? From corporate to agency and non-profit, we’ll explore these three different areas of PR to help you decide what might be of interest to you. Join us for a real-life look at the skills, personal work style and the business environment that each of these unique sectors require and offer new professionals launching their career public relations.

Session Two (10:00 - 10:50 am) - Choose One Breakout Session

Behind the Scenes of HR: Real world advice on finding and landing your first job in PR
Presenters:
Tia Jackson, Edelman; Sharon Jones, Ketchum; Nicholas Levan, Turner; Shauna Du Preez, Goodwill Industries of North Georgia; Moderator: Jasmine Hoffman, APR, Emory University Nell Hodgson Woodruff School of Nursing

Landing that first job in PR can be challenging. Wouldn’t it be great to know what goes on behind the scenes of the HR department? Experience what these Atlanta-area human resource professionals and hiring managers have to share about launching your job search, how to "wow” in your interview and, most importantly, how to land the job. From internships to interviews, resumes and dressing for success, you’ll leave with great tips to help you make it happen.

Ask Us Anything: An open dialogue with new PR professionals about the journey
Presenters:
Daniel Groce, Allstate; Ashley Biondich, Phase 3 Marketing; Morgan Smith-Williams, Centennial Olympic Park; Moderator: Alyssa Stafford, Piedmont Healthcare

Exciting times are ahead! Ask these young PR professionals what it’s really like out there in the real world. These young professionals are just a few years out of college. Their journey is fresh and ready to be shared. Now’s your chance to find out what they wish they knew when they started out. Don’t miss an incredibly rare opportunity to ask questions and hear the truth about what’s great, what’s not and everything in between.

Integrated Marketing: Experience real-world campaigns
Presenters:
Jenny Odom, Atlanta Beltline and Marissa Moss, MSLGROUP; Moderator: Karen Cole, Georgia-Pacific

Integrated marketing is happening now. Today’s public relations professionals are planning campaigns in a constantly changing media landscape with ever more diverse audiences. To achieve success, traditional PR tactics are integrated with advertising and marketing to make a maximum impact. These experienced professionals will discuss PR’s role in integrated marketing and how each important component came together in a real world campaign.

Session Three (11:00 - 11:50 am) - Choose One Breakout Session

Behind the Scenes of HR: Real world advice on finding and landing your first job in PR
Presenters: Tia Jackson, Edelman; Sharon Jones, Ketchum; Fabienne Lauture Gordon, CNN Worldwide; Shauna Du Preez, Goodwill Industries of North Georgia; Moderator: Jasmine Hoffman, APR, Emory University Nell Hodgson Woodruff School of Nursing

Landing that first job in PR can be challenging. Wouldn’t it be great to know what goes on behind the scenes of the HR department? Experience what these Atlanta-area human resource professionals and hiring managers have to share about launching your job search, how to "wow” in your interview and, most importantly, how to land the job. From internships to interviews, resumes and dressing for success, you’ll leave with great tips to help you make it happen.

Follow Your Passion in PR: Creating a career in sports, gaming or fashion
Presenters:
Alex Davis, Bloomingdale's; Gabriel Mughelli, Hi-Rez Studios; Chris Yandle, Georgia Tech Athletics; Moderator: Gary McKillips, APR, Fellow PRSA

Love sporting events and concerts? If your personal passion is sports and entertainment, you can actually try to blend this special interest with your career. Follow your love for sports, movies, music, theatre and other forms of entertainment to create a PR career path that will offer years of rewarding experiences and the opportunity to work in an environment you love. Achieving work-life balance is important – get a great start by blending your passion with your career.

Follow Your Passion in PR: Creating a career in technology, healthcare or travel and tourism
Presenters:
Justin Grimsley, Air Watch; Lauren Jarrell, LJ Communications; Tyler Pearson, WellStar Health System; Moderator: James Cochran, Arketi

Do you have a special interest in technology, healthcare or travel and tourism? You can actually try to pursue a career in your special interest. If you have a particular passion, follow it and create a PR career path that will offer years of rewarding experiences and the opportunity to work in an environment that you love. Achieving work-life balance is important – get a great start by blending your passion with your career.

 

Keynote Luncheon & Networking (Noon - 1:15 pm)
The Business of Entertainment Publicity

Presenter: Nick Nelson, Liquid Soul

The entertainment industry is one of the fastest growing business segments in the country, especially, in Georgia. Nick F. Nelson, CMO of LIQUID SOUL, will discuss this dynamic segment in his keynote at our February luncheon. He and his team manage publicity for today's hottest entertainment properties and shows, such as Empire; must-see films, like Fast and Furious 6 and sporting events, including the Atlanta Football Classic. Nick will will give us a behind the scenes look at entertainment publicity and explain how it integrates into a campaign process very similar to an election where months of consuming engagement culminates in single day and or weekend.

Resume Critique and Career Fair (1:30 - 3:00 pm)