Real World: Conference Program

2017 Real World Program

Real World PR 2017's conference programming includes panel discussions and interactive seminars focusing on building PR skills, personal branding, professional development, and various specialties within the industry. Most importantly, each year we build on and improve session content based on input and requests from past conference attendees.

It is not required to register in advance for individual conference sessions. However, once a room fills up, the session will be closed.


Opening Session (8:00 - 9:00 am)

Behind the Scenes of Getting Hired
Real world advice on finding and landing your first job in PR

Landing that first job in PR can be challenging and overwhelming. Wouldn’t it be great to know what goes on behind the scenes when it comes to hiring a new college grad? We’ll kick off our opening HR session with a fun, interactive skit. Then, you’ll hear straight from Atlanta-area human resource professionals and hiring managers about launching your job search, how to “wow” in your interview and, most importantly, how to land the job. From internships to interviews, resumes and dressing for success, you’ll leave with great tips to help you make it happen.


Session One (9:10 - 10:00 am) - Choose One Breakout Session

How to Be a PR Star
A roadmap to PR stardom in the real world

Hear it straight from some of Atlanta's most accomplished PR Managers about how to wow them your first years on the job and advance your career. Our PR pros will share insights into what managers look for and how you can shine from day one. We'll also talk about specific best practices for organizing your time, finding a mentor, navigating office politics and delivering results that destine you for stardom.

Exploring Different Sectors of PR
A real-life look at corporate, agency and nonprofit career paths

A career in PR offers a lifetime of excitement, challenges and rewards. But which sector of public relations is actually right for you? From corporate PR departments to agencies and nonprofit organizations, we’ll explore these very different areas of PR to help you decide the best entry point for you. Join us for a real-life look at the skills, personal work style and the business environment required by each of these unique sectors and learn what they can offer you as you launch your career in public relations.

Follow Your Passion in PR
Creating a career in sports and entertainment

Lights, camera – game on! Grab a front-row seat to learn about a PR career in the sports and entertainment industries. Atlanta has emerged as a major player on the global stage and Atlanta’s talented PR professionals are behind the buzz. Learn how you can create a PR career path that offers exciting experiences and the opportunity to work in a high-profile business.


Session Two (10:10 - 11:00 am) - Choose One Breakout Session

Follow Your Passion in PR
Creating a career in healthcare, public affairs and technology

Do you have a personal interest in healthcare, public affairs or technology? These are some of the most available and lucrative career paths today in PR. Explore a day in the life of industry veterans from each of these areas to learn if one could be a perfect fit for you. Learn how to create a PR career path that will offer years of rewarding experiences and the opportunity to work in a meaningful environment. Achieving work-life balance is important - get a great start by blending your passion with your career.

Follow Your Passion in PR
Creating a career in food and beverage, hospitality, and travel and tourism

Interested in exploring and spreading awareness about your favorite lunch spots or vacation destinations? This panel explores what you can expect and how to prepare for a PR career in the food and beverage, hospitality, and travel and tourism industries with some of Atlanta's most experienced professionals. Follow your appetite for delicious cuisine or wanderlust for travel by learning how to create a PR career path that allows you to love what you do every day.

Killer Campaign
Chick-Fil-A Steps Into New York City Spotlight and First Store Opening

Case Study: Chick-fil-A kicks off its first New York City location with a full day of PR awesomeness, bringing its beloved brand to the streets of NYC! Get an inside look at how one of the most popular fast food companies in the world created buzz around its Big Apple debut.


Session Three (11:10 am - Noon) -Round Tables

Check out our newest offering at Real World PR: round tables! Our round tables session will offer you small group, personal time with Atlanta PR professionals around specific topics of interest. We’ll offer a fast-paced format with 12-15 round tables you can visit to find out more about lots of topics like internal communications, social media, advanced degrees, networking, nonprofit, young pros, internships, portfolios and interviewing.

Students will sign up for their top five round tables upon checking in at the Real World PR conference. Round tables are available on a first come, first served basis. You will spend 10 minutes at each round table, talking one-on-one with a PR professional with a small group of your peers. Make sure to arrive early to secure your spot for the topics that are most important to helping you jumpstart your career in the exciting real world of PR!


Keynote Luncheon & Networking (Noon - 1:15 pm)
Presenter: Andrew McCaskill, APR, Senior Vice President, Nielsen


Resume Critique and Career Fair (1:30 - 3:00 pm)