|Real World: Conference Program|
2016 Real World Program
Real World PR 2016's conference programming includes panel discussions and interactive seminars focusing on building PR skills, personal branding, professional development, and various specialties within the industry. Most importantly, each year we build on and improve session content based on input and requests from past conference attendees.
It is not required to register in advance for individual conference sessions. However, once a room fills up, the session will be closed.
Opening Session (8:00 - 8:50 am)
Introducing Brand U: Why creating your personal brand really matters
Presenter: Elyse Hammett, APR, The Community Foundation for Greater Atlanta
Did you know that you are your own personal brand? How you communicate your brand can set you on the right path to a great career in the real world. So what is your personal brand? Get ready to roll up your sleeves in this brand boot camp because you have the power to determine how you would like to be seen by others as you enter one of the most exciting times of your life. Learn how you can develop and work your personal brand to launch your public relations career.
Session One (9:00 - 9:50 am) - Choose One Breakout Session
Media Relations Today: Tips from the pros on pitching stories to the media
No matter what story you’re trying to tell for your client or your company, PR professionals need the media to help get the word out. From traditional media, to digital, social and bloggers, these media pros will give you real world guidance on best practices when you’re pitching and working with the media. Learn how important it is to understand influencer currency and how it works. Get tips on how to customize your story for any channel and why building great media relationships can be key to reaching the right audiences. Make sure your stories get noticed and shared.
How to Be a PR Star: A roadmap to PR stardom in the real world
Were you a star student in college? In the real world it can be a lot harder to stand out. But don’t worry, you can become a stellar PR professional in no time. This session is a roundtable discussion to help you understand what your managers will be looking for during your first year on the job and how you can shine from day one. We’ll talk about best practices for organizing your time, finding a mentor, navigating office politics and most importantly, delivering results with real wow-factor.
Exploring Different Sectors of PR: A real-life look at corporate, agency and non-profit career paths
Session Two (10:00 - 10:50 am) - Choose One Breakout Session
Behind the Scenes of HR: Real world advice on finding and landing your first job in PR
Ask Us Anything: An open dialogue with new PR professionals about the journey
Integrated Marketing: Experience real-world campaigns
Session Three (11:00 - 11:50 am) - Choose One Breakout SessionBehind the Scenes of HR: Real world advice on finding and landing your first job in PR
Presenters: Tia Jackson, Edelman; Sharon Jones, Ketchum; Fabienne Lauture Gordon, CNN Worldwide; Shauna Du Preez, Goodwill Industries of North Georgia; Moderator: Jasmine Hoffman, APR, Emory University Nell Hodgson Woodruff School of Nursing
Landing that first job in PR can be challenging. Wouldn’t it be great to know what goes on behind the scenes of the HR department? Experience what these Atlanta-area human resource professionals and hiring managers have to share about launching your job search, how to "wow” in your interview and, most importantly, how to land the job. From internships to interviews, resumes and dressing for success, you’ll leave with great tips to help you make it happen.
Follow Your Passion in PR: Creating a career in sports, gaming or fashion
Follow Your Passion in PR: Creating a career in technology, healthcare or travel and tourism
Do you have a special interest in technology, healthcare or travel and tourism? You can actually try to pursue a career in your special interest. If you have a particular passion, follow it and create a PR career path that will offer years of rewarding experiences and the opportunity to work in an environment that you love. Achieving work-life balance is important – get a great start by blending your passion with your career.
Keynote Luncheon & Networking (Noon - 1:15 pm)
Presenter: Nick Nelson, Liquid Soul
The entertainment industry is one of the fastest growing business segments in the country, especially, in Georgia. Nick F. Nelson, CMO of LIQUID SOUL, will discuss this dynamic segment in his keynote at our February luncheon. He and his team manage publicity for today's hottest entertainment properties and shows, such as Empire; must-see films, like Fast and Furious 6 and sporting events, including the Atlanta Football Classic. Nick will will give us a behind the scenes look at entertainment publicity and explain how it integrates into a campaign process very similar to an election where months of consuming engagement culminates in single day and or weekend.
Resume Critique and Career Fair (1:30 - 3:00 pm)