Phoenix Awards

2016 Phoenix Awards Finalists Announced

PRSA Georgia is please to announce this year's Phoenix Awards finalists. Please join us at the Awards Celebration at the Cobb Energy Performing Arts Centre on Thursday, November 3 where we will award Phoenix Awards and Awards of Excellence, induct one member into the Order of the Phoenix/PRSA Georgia Hall of Fame, and recognize our 2016 Chapter Award winners. Register here for the Awards Celebration.

Please note: Entry titles and organization name will be printed on the awards as listed below. If you have any corrections, please contact Daniel Groce at daniel.groce@allstate.com by Friday, September 9.

Interested in sponsoring the Awards Celebration or purchasing an ad in the printed program? Click here for more information.

Program Award Finalists

Program Award Finalist Title
Program Award Finalist Organization
40th Annual Atlanta Film Festival Allied Integrated Marketing on behalf of Atlanta Film Society
KURIOS – Cabinet of Curiosities presented in Atlanta Allied Integrated Marketing on behalf of Cirque du Soleil
Randstad Total Rewards and Open Enrollment Communication Campaign Aon Hewitt on behalf of Randstad
USG Retiree Healthcare Transition Aon Hewitt on behalf of the University System of Georgia
Y’all Means All: Battling House Bill 757 Atlanta Convention & Visitors Bureau
New Voices: Engaging Millennials at the ARC Table Atlanta Regional Commission and Aha! Strategy
Project S.A.V.E. (Heart Month) Children's Healthcare of Atlanta
100th Anniversary Children's Healthcare of Atlanta
Sugar Challenge Children's Healthcare of Atlanta
Ready Georgia: Prepare Today for a Safer Tomorrow Cookerly Public Relations on behalf of Georgia Emergency Management and Homeland Security Agency
SunTrust Drives Purpose for Financial Confidence Cookerly Public Relations on behalf of SunTrust Bank
SunTrust Kicks Off onUp Movement at Super Bowl 50 Cookerly Public Relations on behalf of SunTrust Bank
Manheim’s Battle Royale Spurs Employee Engagement Cox Automotive
Arby's Flaunts New Brown Sugar Bacon with Launch of Vegetarian Support Campaign Edelman on behalf of Arby's Restaurant Group
Arby’s® Last Laugh with Jon Stewart Edelman on behalf of Arby's Restaurant Group
Arby’s® Entices Vegetarians with Vegetarian Menu on Leap Day Edelman on behalf of Arby's Restaurant Group
Secret to Papa John’s success? All the right ingredients. Edelman on behalf of Papa John's
Protecting The Liberties of All Edelman on behalf of the Metro Atlanta Chamber
Cracker Barrel and Edible Cook Up Thanksgiving Success Edible on behalf of Cracker Barrel Old Country Store
Florida Department of Citrus: Amazing Inside Edible on behalf of Florida Department of Citrus
Celebrating 10 Years of Gas South Gas South
Changing How Georgians View Good Oral Health and Dentists Georgia Dental Association with Golin
LED-ing the Way to Brighter Georgia Roads Georgia Power
One Day Pay: Submit Today, Smile Tomorrow with Aflac Hill+Knowlton Strategies on behalf of Aflac
The 2015 Aflac WorkForces Report Hill+Knowlton Strategies on behalf of Aflac
Chick-fil-A Steps Into New York City Spotlight with First Store Opening Jackson Spalding on behalf of Chick-fil-A
Delta Hosts Inaugural Media Day and Fleet Showcase Delta Air Lines
Delta’s Response to Tokyo-Haneda Aviation Policy Delta Air Lines
Look, Mom... It's #PrettyGreat Travel Hacks Ketchun on behalf of Hilton Worldwide
GO Teams Recruitment Effort Kingdom Quality Communications on behalf of Atlanta Public Schools
Moe’s Southwest Grill Touts, "We’re Open!” Moe's Southwest Grill
Cushion The Fight Against Breast Cancer Mohawk Flooing
SmartStrand Forever Clean Launch Mohawk Flooring
Senior Dining Celebrates A Meal In The Life Morrison Community Living
The Home Depot’s Cheerful Holiday MSLGROUP on behalf of The Home Depot
The Home Depot Builds Relationships Like a ‘Pro’ MSLGROUP on behalf of The Home Depot
Celebration of Service: Creating Independence at Home for U.S. Veterans MSLGROUP on behalf of The Home Depot Foundation
Delivering on Customer Experience for North Highland North Highland
DXV by American Standard Launches 3D Printed Faucets O'Reilly DePalma on behalf of DXV by American Standard
Promise 360 Employee Recognition Celebrations Piedmont Healthcare
BAYER NORTH AMERICAN BEE CARE PROGRAM Porter Novelli on behalf of Bayer
HP 3D Printing & the Next Industrial Revolution Porter Novelli on behalf of HP Inc.
What Black History Means: Bringing Treasures from the Past to Inspire the Future PRecise Communications on behalf of Toyota Motor North America
“Pure Confidence...PureColor” Rountree Group on behalf of Engineered Floors LLC
PB My Way: For Life Recipe Contest Southern Peanut Growers
Communicating the Value of Redevelopment SPR Atlanta on behalf of Greensboro Mill LLP
Little Black Dress Initiative The Junior League of Atlanta, Inc.
2015-16 Campaign materials featuring spokeskid Priah United Way of Greater Atlanta
WellStar Day 1 Celebrations WellStar Health System

  

Project Award Finalists

Project Award Finalist Title
Project Award Finalist Organization
benefits@lenovo eNewsletter Aon Hewitt on behalf of Lenovo
Randstad Total Rewards Website Aon Hewitt on behalf of Randstad
The Home Depot - Our Investment in You Aon Hewitt on behalf of The Home Depot
Aptean Garners Media Buzz Arketi Group on behalf of Aptean
Equifax Frictionless Fraud Protection Byline Arketi Group on behalf of Equifax Identity and Fraud Solutions
Equifax Promotes Security Thought Leadership Arketi Group on behalf of Equifax Identity and Fraud Solutions
NCR Op-ed Touches on the Science Behind Loyalty Arketi Group on behalf of NCR Small Business
NCR Small Business – Cutting through the Mobile POS Clutter Arketi Group on behalf of NCR Small Business
PMG greets rival with tongue-in-cheek news release Arketi Group on behalf of PMG
Salesfusion’s Videos Reach Bigger Audience on MarketingProfs Arketi Group on behalf of Salesfusion
Salesfusion on Getting More Out of MarTech Arketi Group on behalf of Salesfusion
The Future of Atlanta’s Tourism Industry Atlanta Convention & Visitors Bureau
Atlanta’s Newsroom is Hot Off the Press Atlanta Convention & Visitors Bureau
SITSum: Social Influencers Travel Summit Atlanta Convention & Visitors Bureau with Sensei Project LLC
Transitioning a Client Blog into a Global Industry News Hub AR|PR on behalf of Invoiceware International
RSV (Social Campaign) Children's Healthcare of Atlanta
Careforce Feature Story Children's Healthcare of Atlanta
Careforce Chronicle Children's Healthcare of Atlanta
Urgent Care Mailer Children's Healthcare of Atlanta
Happy Places Children's Healthcare of Atlanta
Fund-A-Dog Children's Healthcare of Atlanta
“Our People” Stories Campaign Cohn & Wolfe on behalf of The Coca-Cola Company
Getting “Connected” to Compass One Healthcare Compass One Healthcare
A Brand New Day in Columbus Cookerly Public Relations on behalf of Blue Cross and Blue Shield of Georgia
LightStream Survey Builds on Consumer Confidence Cookerly Public Relations on behalf of LightStream
NAPA Auto Parts KNOWS Grand Reopenings Cookerly Public Relations on behalf of NAPA Auto Parts
SunTrust Helps People Save for 100 Days until the Holidays Cookerly Public Relations on behalf of SunTrust Bank
Small Businesses are “Rock Stars” in Georgia Dalton Agency on behalf of Georgia Department of Economic Development
Papa John’s Pizza Launches A New Quality Guarantee Edelman on behalf of Papa John's International, Inc.
Influencer Marketing for Iris van Herpen's Exhibit Everywhere Agency on behalf of the High Museum of Art
OshKosh B'gosh - #BreakForSpring Blogger Campaign Everywhere Agency on behalf of OshKosh B'gosh
Telling Our Story - Video Series Federal Reserve Bank of Atlanta
What's in a Card? Understanding and Using the Chip. Fiserv
Zika Infographic FleishmanHillard on behalf of Northside Hospital Healthcare System
Content Compass FleishmanHillard on behalf of Northside Hospital Healthcare System
GPA Today: Service, Sustainability and Safety Georgia Ports Authority
Conventional News: What's Trending on the GWCCA Campus Georgia World Congress Center Authority
GWCCA 2015 Annual Report: #1 Convention, Sports, and Entertainment Destination in the World Georgia World Congress Center Authority
2015 YEAR IN REVIEW Gwinnett Chamber of Commerce
One Day Pay: Submit Today, Smile Tomorrow with Aflac Hill+Knowlton Strategies on behalf of Aflac
The 2015 Aflac WorkForces Report Hill+Knowlton Strategies on behalf of Aflac
IHG’s Pancake Selfie Express Hits the Road IHG's Holiday Inn Express Brand and Weber Shandwick
The Jabian Journal Jabian Consulting
Delta Partners With the TSA to Fix Security Wait Times Jackson Spalding on behalf of Delta Air Lines
The Industrial Internet of Things: a rational approach for Facility Managers Ketchum on behalf of Acuity Brands
DoubleTree Launches “Nice Travels” Movement Ketchum on behalf of Hilton Worldwide
Wendy's Salad: A Different Perspective Ketchum on behalf of The Wendy's Company
Wendy’s Shares the Power of Adoption through Storytelling Ketchum on behalf of The Wendy's Company
Wendy's High School Heisman: Spreading the Word Ketchum on behalf of The Wendy's Company
Wendy’s High School Heisman: A Personal Story of a Bigger Tale Ketchum on behalf of The Wendy's Company
The Spicy Selfie: Wendy's and Influencers Partner for a Spicy Story Ketchum on behalf of The Wendy's Company
Georgia Commute Options is the Solution Lattimer Communications on behalf of Georgia Commute Options
Family Law Blog for HHR
Leff & Associates on behalf of Hedgepeth, Heredia & Rieder
LOMA Resource LOMA
The Retirement Challenge LOMA
Moe’s Media Tour Touts, "We’re Open!” Moe's Southwest Grill with Allison + Partners
“Playing it Safe” with Morrison Healthcare Morrison Healthcare
Construction Resources' USA Today Home Feature mRELEVANCE, LLC
The Home Depot’s Cheerful Holiday MSLGROUP on behalf of The Home Depot
The Home Depot Builds Relationships Like a ‘Pro’ MSLGROUP on behalf of The Home Depot
She Sheds: The New ‘Man Cave’ MSLGROUP on behalf of The Home Depot
Celebration of Service: Creating Independence at Home for U.S. Veterans MSLGROUP on behalf of The Home Depot Foundation
Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans MSLGROUP on behalf of The Home Depot Foundation
UPS Shakes Up 3D Printing with On-Demand Solution MSLGROUP on behalf of UPS
Emory Nursing Magazine Nell Hodgson Woodruff School of Nursing at Emory University
Emory Nursing Website Redesign Nell Hodgson Woodruff School of Nursing at Emory University
Press Releases for Jane Little's ASO World Record NEW's Public Relations on behalf of Atlanta Symphony Orchestra
IAAPA Attractions Expo Media Relations Thrill Ride NEW's Public Relations on behalf of International Association of Amusement Parks and Attractions (IAAPA)
Media Relations for Jane Little's ASO World Record NEW's Public Relations on behalf of the Atlanta Symphony Orchestra
Optimizing Your CX-focused Organization North Highland
The HIEX Virtual Reality Shower Experience Ogilvy on behalf of InterContinental Hotels Group / Holiday Inn Express
Take a 360° Shower with Rob Riggle Ogilvy on behalf of InterContinental Hotels Group / Holiday Inn Express
DImentions OneDigital
Digital Insurance Intranet, DISH OneDigital
Live from drupa 2016: Reinvent Your Possibilities Porter Novelli on behalf of HP Inc.
#ReinventPossibilities: HP Graphics Solutions Business at #drupa2016 Porter Novelli on behalf of HP Inc.
"Know The Facts First" Porter Novelli on behalf of Office on Women's Health
My PB Joy Instagram Contest Southern Peanut Growers
Columbia Parc Personifies Resilience During K10 SPR Atlanta on behalf of Columbia Residential
The Aging of the American Economy The Federal Reserve Bank of Atlanta
UPS Access Point Network - 2015 Peak Season UPS
VMWARE’S CAMPAIGN TO OWN THE DIGITAL WORKSPACE VMware
Mexico City Video Series with Genevieve Gorder Weber Shandwick on behalf of Fondo Mixto Promocion de Turística (Mexico City Tourism Trust)