Oct. 2017 Meeting: Communications at the Leadership Table - Arby's CEO & Head of Communications
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 Export to Your Calendar 10/12/2017
When: Thursday, October 12, 2017
11:30 am Registration & Networking; Noon - 1:00 pm Lunch & Program
Where: Map this event »
Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant
770.449.6369


Online registration is available until: 10/11/2017
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Does communications have a seat at the table in your organization?

Arby’s has undergone one of the most one of the most dramatic restaurant turnarounds in decades. How? It began with communication: listening to guests, franchisees, and team members. And it’s maintained this resurgence by giving the head of communications a permanent seat at the leadership table.

Leading the conversation about why it’s important for communications to have a seat at the leadership table is Paul Brown, CEO of Arby’s Restaurant Group, Inc., and the brand’s SVP of Communications, Christopher Fuller.

You’ll walk away from this conversation with insight on:

  • How to bring a CEO/Communications partnership to life
  • The role of communications in sparking a brand turnaround
  • Ways to make your communications team more agile
  • The importance of communicating the "why,' not just the "what"

Panelists:

   

Paul Brown, Chief Executive Officer, Arby's Restaurant Group, Inc.

Christopher Fuller, SVP, Communications, Arby's Restaurant Group
and Executive Director, Arby's Foundation

 

Please note:

  • Valet parking - $2.
  • Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano's & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.
  • Luncheon, family-style.
  • Additional $15 walk-in fee, space available.
  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

This meeting sponsored by: