February 2018 Seminar: A Roadmap for Results - 10-Step Strategic Planning, the APR Way
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When: Wednesday, February 7, 2018
9:15 am Registration; 9:30 - 11:00 am Program
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant

Online registration is closed.
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Do you have a marketing communications plan that just sits on the shelf gathering dust? Does your CEO want to know the ROI of MarCom as it relates to the overall business plan?

Imagine a one-page, comprehensive MarCom plan that you will not only use, but that will put smiles on clients’ faces, keep your C-suite informed, your Board confident in your communications strategy and keep surprises at bay from your supervisor.

This hands-on, workshop-driven session will use tenets of the Accreditation in Public Relations (APR) process to help you build your annual MarCom plan, all on a 11x17 page. This process works if you’re on a shoestring budget or if you’re managing a multi-million dollar annual program for a global brand.

3 key takeaways:

  • Learn tips and tools that accelerate communications results, regardless of budget.
  • Create your own custom planning tool in a hands-on training session.
  • Learn how one nonprofit achieved tangible results that changed minds and behavior through this planning process.


   Elyse Hammett, APR, Vice President, Marketing and Communications
 Community Foundation for Greater Atlanta

 Louise Mulherin, Public Relations Manager
 Community Foundation for Greater Atlanta

Please note:

  • Valet parking - $2.
  • Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano's & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.
  • Additional $10 walk-in fee, space available.
  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.