July 2018 Monthly Meeting: SweetWater Brewing Company - "Behind the Brand" Special Event
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 Export to Your Calendar 7/10/2018
When: Tuesday, July 10, 2018
4:30 pm Registration & Networking; 5:00 - 8:00 Program & Happy Hour
Where: SweetWater Brewing Company
195 Ottley Dr. NE
Atlanta, Georgia  30324
United States
Contact: Denise Grant
770.449.6369

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Explore the latest innovations in PESO (Paid, Earned, Shared and Owned Channels) with one of Atlanta’s most beloved brands. SweetWater Brewing Company will host a limited number of PRSA Georgia members and guests for a happy hour, brewery tours and a behind-the-scenes look at the launch of one of its newest brands. Tucker Berta Sarkisian and colleagues will tap into insights and share pints aplenty with our state’s most influential communicators, who will learn:

  • Successful approaches to integrated marketing and communications campaigns
  • Ways to integrate the PR function seamlessly across marketing disciplines for holistic communications campaigns
  • Effective techniques to build buzz across key consumer sets
  • Ways to maximize both external and internal communications around a new launch
  • Best practices for Web integration across owned and shared channels

Speaker: Tucker Berta Sarkisian, "Talking Head", SweetWater Brewing Company

 

 

 

 

Registration to open soon.

 

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