Creativity, Collaboration and Culture: How Three Words Should Shape Your Communications in 2013
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Are you doing the same things over and over again and expecting different results? According to Albert Einstein, things look grim – that’s the definition of insanity. The struggle of breaking through the noise and getting your communications heard can sometimes feel like madness. According to insights from a recent The C-Factors survey conducted by PRWeek and Allison+Partners, marketers believe that a sure-fire way to cure the status quo is by infusing three “Cs” – Creativity, Collaboration a

1/10/2013
When: Thursday, January 10, 2013
Registration: 11:30am, Event: 12:00pm - 1:00pm
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, Georgia  30326-1008
United States
Contact: Denise Grant - 770.449.6369


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Are you doing the same things over and over again and expecting different results? According to Albert Einstein, things look grim – that’s the definition of insanity. The struggle of breaking through the noise and getting your communications heard can sometimes feel like madness.

According to insights from a recent The C-Factors survey conducted by PRWeek and Allison+Partners, marketers believe that a sure-fire way to cure the status quo is by infusing three "Cs” – Creativity, Collaboration and Culture – in your communications approach.

Scott Allison, CEO of Allison+Partners, will lead a discussion about these insights from some of today's top marketers from companies such as IBM, Burt's Bees and Zappos. They will inspire you to rethink the way you communicate in 2013. The conversation will cover:

  • how "creative destruction” – the ability to tear down and begin anew – can drastically change the way brands communicate with consumers, employees and shareholders
  • case study examples from brands that shifted from only driving awareness to driving engagement through highly interactive, relevant and engaging experiences
  • what you could be doing differently to embrace the new landscape where consumers engage with brands on emotional and social levels

Join us and find out how you can more effectively manage your communications, drive a consistent message and generate more engaging brand experiences in 2013.

DateThursday, January 10, 2013
Event TitleCreativity, Collaboration and Culture: How Three Words Should Shape Your Communications in 2013
Time

11:30 am Registration
Noon - 1:00 pm Lunch & Program

Speaker/Panel

Scott Allison, CEO,Allison+Partners

Location

Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA 30326-1008
404.816.9650
http://www.magianos.com

$2 valet parking.
Luncheon, family-style.

Registration Deadline
Regular Deadline: Monday, January 07, 2013 5:00 PM
Late Deadline: Wednesday, January 09, 2013 5:00 PM
Cost (member/non-member)
Regular Cost: $39.00 / $59.00
Late Cost: $49.00 / $69.00

$15 Additional Walk-in Fee

All reservations are final. There are no cancellations and PRSA|GA does not issue refunds or creditfor the registration fee.

Contact
Denise Grant
770.449.6369
denise.grant@prsageorgia.org