Monthly Meeting: Perspectives from the C-Suite: Re-Branding and the Power of PR
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Join us in March for a fireside chat with executives of three prominent brands who are currently overseeing or have recently completed rebranding efforts: Betsy Lenahan, CMO of YMCA of Metro Atlanta, Matt Gove, CMO and senior vice president of external affairs of Piedmont Healthcare, and Paul Carmody, CMO and senior vice president of Cbeyond.

3/14/2013
When: Thursday, March 14, 2013
Registration: 11:30am, Event: 12:00pm - 1:00pm
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant - 770.449.6369


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Join us in March for a fireside chat with executives of three prominent brands who are currently overseeing or have recently completed rebranding efforts: Betsy Lenahan, CMO of YMCA of Metro Atlanta, Matt Gove, CMO and senior vice president of external affairs of Piedmont Healthcare, and Paul Carmody, CMO and senior vice president of Cbeyond.

Starting from very different situations – and in diverse corporate cultures – these CMOs have developed internal and external messages that drive the visual articulation for their brands. They will speak candidly about the decisions to re-brand their organizations, the challenges and rewards, and the role public relations plays in the planning, execution and success of these projects.

The speakers will touch on:

• Allocating the communications mix
• The most expensive part of the re-branding process (hint: it's not the design)
• How internal communication contributes to success
• How social media can help…or hinder
• And what they are measuring today to justify the effort

Don't miss the morning seminarIneffective Messaging Leaving You Out in the Cold? Build Audience Awareness that Sizzles. Separate registration required.

DateThursday, March 14, 2013
Event TitlePerspectives from the C-Suite: Re-Branding and the Power of PR
Time

11:30 Registration
Noon - 1:00 pm Lunch & Program

Speaker/Panel
  • Paul Carmody, Senior Vice President and CMO, Cbeyond
  • Matt Gove, CMO and Senior Vice President of External Affairs, Piedmont Healthcare
  • Betsy Lenahan, CMO, YMCA of Metro Atlanta

Moderator: Michael Neumeier, APR, Principal, Arketi Group

Location

Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, GA 30326
404.816.9650
http://www.maggianos.com

$2 Valet Parking
Luncheon, family-style

Registration Deadline
Regular Deadline: Monday, March 11, 2013 5:00 PM
Late Deadline: Wednesday, March 13, 2013 5:00 PM
Cost (member/non-member)
Regular Cost: $39.00 / $59.00
Late Cost: $49.00 / $69.00

$15 Additional Walk-in Fee

All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds or credit for the registration fee.

Contact
Denise Grant
770.449.6369
denise.grant@prsageorgia.org