Seminar: Ineffective Messaging Leaving You Out in the Cold? Build Audience Awareness that Sizzles
Tell a Friend About This EventTell a Friend
 

A clear, concise, compelling message is critical for every organization – it drives brand awareness, lead generation and plain old-fashioned sales. Yet communications professionals often struggle with developing messaging that is correctly mapped to their target audiences. Messages are often too broad, diminishing their effectiveness, or too numerous, muddling an organization’s image and value proposition.

3/14/2013
When: Thursday, March 14, 2013
Registration: 9:15am, Event: 9:30pm - 11:00am
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant - 770.449.6369


Online registration is closed.
« Go to Upcoming Event List  

Seminar: Ineffective Messaging Leaving You Out in the Cold? Build Audience Awareness that Sizzles

A clear, concise, compelling message is critical for every organization – it drives brand awareness, lead generation and plain old-fashioned sales.

Yet communications professionals often struggle with developing messaging that is correctly mapped to their target audiences. Messages are often too broad, diminishing their effectiveness, or too numerous, muddling an organization’s image and value proposition.

This interactive seminar will help you create united messaging for your company or your client, and ensure that it’s built with each target audience in mind. Attendees will work through development of an overarching message that’s grounded in a common concept, yet still flexible enough to be tailored to resonate with individual segments.

Attend this workshop if you want to:

  • Unite your overarching messaging and segmentation
  • Develop messaging that works at multiple levels, for multiple target audiences
  • Develop messaging that can be communicated by every employee, at every level
  • Revitalize your understanding of successful positioning
  • See a case study of how one company attained messaging nirvana

Stay for the Monthly MeetingPerspectives from the C-Suite: Re-Branding and the Power of PR. Separate registration required.

DateThursday, March 14, 2013
Event TitleIneffective Messaging Leaving You Out in the Cold? Build Audience Awareness that Sizzles.
Time

9:15 am Registration
9:30 - 11:00 am Seminar

Speaker/Panel
  • Sami Jajeh, Principal, Arketi Group
  • Kirk Englehardt, Director of Research Communications, Georgia Institute of Technology
Location

Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, GA 30326
404.816.9650
http://www.maggianos.com

$2 Valet parking.

Registration Deadline
Regular Deadline: Monday, March 11, 2013 5:00 PM
Late Deadline: Wednesday, March 13, 2013 5:00 PM
Cost (member/non-member)
Regular Cost: $25.00 / $35.00
Late Cost: $35.00 / $45.00

$10 Additional Walk-in Fee

All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds or credit for the registration fee.

Contact
Denise Grant
770.449.6369
denise.grant@prsageorgia.org