Social Media Plays a Big Role in CDC’s Strategy for Influencing Behavior Change
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Healthcare communicators are often tasked with motivating target audiences to change their behavior or adopt new habits. It is challenging to effectively inform and inspire while respecting personal choice. The Centers for Disease Control explains how it is using social media and other strategies to help prevent HIV.

4/25/2013
When: Thursday, April 25, 2013
11:30 am - 1:30 pm
Where: Northside Hospital - Interchange Professional Building
5780 Peachtree-Dunwoody Road
4th Floor, Room 430A
Atlanta, GA  30342
Contact: Beth Okun, APR


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Healthcare communicators are often tasked with motivating target audiences to change their behavior or adopt new habits. It is challenging to effectively inform and inspire while respecting personal choice. The Centers for Disease Control explains how it is using social media and other strategies to help prevent HIV. Through planning and piloting, the campaign Take Charge. Take the Test is reaching young African American women in ten cities across the country, including Atlanta. Guests will also learn how the crisis was identified, why it became an important issue for CDC plus the communications plan for addressing.

Speaker:

Jennie Johnston, Prevention Communications Branch, Division of HIV/AIDS, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Centers for Disease Control and Prevention