June Seminar: Hustle: Marketing to Women in a Post-Recession World
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As women adjust to a post-recession 'new normal,' is your brand or company speaking to her in a supportive way? Are you solving and not just selling? This interactive seminar will help you understand how female consumers are quickly adapting to the post-recession reality. Is your brand motivating and inspiring her or diverting her to your competitor?

6/13/2013
When: Thursday, June 13, 2013
9:30 - 11:00 am
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant


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While headlines herald the upward swing of the American economy, women aren’t buying it. The catastrophic nature of the economic downfall left women skeptical and guarded – 64 percent of women lost trust in companies and brands they once relied on.

"Hustle: Marketing to Women in a Post-Recession World” (May 2013, Paramount Market Books) is the new book from author and communications veteran Bonnie Ulman and marketing expert Sal Kibler. Based on original research, "Hustle” is the first book to examine the long-lasting impact of the Great Recession on powerhouse consumers – women.

As women adjust to a Post-Recession "New Normal,” is your brand or company speaking to her in a supportive way? Are you solving and not just selling? This interactive seminar will help you understand how female consumers are quickly adapting to the post-Recession reality. Is your brand motivating and inspiring her or diverting her to your competitor?

Attend this workshop if you want to:

  • Understand the long-lasting effects of the Great Recession upon women’s relationships with brands – today and for the future.
  • Learn how to effectively position your company and brands to leverage the buying power and selectivity of women in our new economy during the decade of our Hustle Economy.

Speaker: Bonnie Ulman, president, The Haystack Group, author - "Hustle: Marketing to Women in a Post-Recession World", co-author - "Trillion-Dollar Moms: Marketing to a New Generation of Mothers"

9:15 am - Registration
9:30 - 11:00 am - Seminar

$10 Additional Walk-in Fee