August 2013 Media Training Seminar: How to Deliver Compelling Messages
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A spokesperson has only one chance to make a first impression. The most successful are strategic, knowledgeable and succinct - thanks to media training. This seminar offers executives and subject-matter experts - and the PR pros who coach them - tips about preparation, agenda setting and key message development to determine what to say and how to effectively deliver it.

8/8/2013
When: Thursday, August 8, 2013
9:15 am Registration; 9:30 - 11:30 am Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Rebecca Treacy-Lenda


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A spokesperson has only one chance to make a first impression. The most successful are strategic, knowledgeable and succinct -- thanks to media training. PRSA's August pre-luncheon seminar offers executives and subject-matter experts -- and the PR pros who coach them -- tips about preparation, agenda setting and key message development to determine what to say and how to effectively deliver it. The session also provides interview and control techniques, do's and don'ts, plus tips for enhancing speaker presence.

Get ready to ask questions and discuss your experience with the trainer and your colleagues at this interactive seminar. Humorous TV clips and colorful anecdotes will show how to build relationships while managing the media. You'll receive a 9-page workbook with guidelines and step-by-step formulas that enable spokespeople to:

1. Gain confidence and be more effective.

2. Learn to subtly, smarter take control of the news interview process.

3. Seize the opportunity to differentiate a product, service or point of view.

Speaker:

Debbie Wetherhead, founder and president, Wetherhead Communications