Nonprofit SIG - The Power of Storytelling
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How do organizations engage and compel their audiences – how do they find ways to be heard – when so many other competing organizations clamor to sell their messages to the same audiences? Creativity of messaging becomes a real competitive advantage. Good storytelling engages listeners and readers at intellectual AND emotional depths. Good storytelling dispels skepticism and disbelief and helps communications stand out among other products that clutter desktops, airways and minds.

10/2/2013
When: Wednesday, October 2, 2013
11:30 am - 1:00 pm
Where: The Atlanta Ballet Office - Michael C. Carlos Dance Centre
1695 Marietta Blvd., NW
Atlanta, GA  30318
Contact: Darrya Lipscomb


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Speaker: Charles McNair, writer and former books editor for Paste magazine

A fundamental challenge faced by nonprofit organizations today can be summed up in a word: clutter. How do organizations engage and compel their audiences – how do they find ways to be heard – when so many other competing organizations clamor to sell their messages to the same audiences?

Creativity of messaging – creativity of storytelling – becomes a real competitive advantage.

Good storytelling engages listeners and readers at intellectual AND emotional depths. Head and heart. Good storytelling dispels skepticism and disbelief – and helps communications stand out among other products that clutter desktops, airways and minds.

Charles McNair, a novelist, creative writer and communications consultant, will offer PRSA an overview of the Power of Storytelling workshop he uses to prepare marketing/PR teams to communicate more effectively … with audiences from the sidewalks of Peachtree Street to the halls of power in the C-suite.

Charles has presented workshops to diverse organizations. Arts? The Atlanta Symphony Orchestra. Big corporations? Kaiser Permanente. The workshops show high-level teams how to use the techniques of enthralling fiction – openings, voice, character, setting, conflict – to amp up the creativity of organizational thinking, messaging and storytelling – backbone elements in distinguishing today’s nonprofit organization.