December Meeting Takes a Look Under the Tent of the Greatest Show on Earth
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It takes a well-coordinated mix of traditional and social media relations, special events planning and crisis communications to bring the greatest shows on earth to town, and to make a global entertainment company relevant in local markets. PT Barnum’s innovative practices are still alive through Feld Entertainment’s interdependency on local PR agencies.

12/5/2013
When: Thursday, December 5, 2013
11:30 am Registration, Noon - 1:00 Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Panelists:

  • Elyse Hammett, APR, vice president, Public Relations, EOS Marketing & Communications
  • Crystal Drake, APR, Southeast regional public relations manager, Feld Entertainment, Inc.

Public relations often feels like a three-ring circus. After all, it involves lots of juggling, tightrope walking and strategic showmanship. But Feld Entertainment®, parent company of Ringling Bros. and Barnum & Bailey, Disney On Ice, Monster Jam and other one-of-a-kind, live entertainment experiences, really knows a thing or two about managing life under the Big Top.

It takes a well-coordinated mix of traditional and social media relations, special events planning and crisis communications to bring the greatest shows on earth to town, and to make a global entertainment company relevant in local markets. PT Barnum’s innovative practices are still alive through Feld Entertainment’s interdependency on local PR agencies. These local extensions leverage insights and trends to communicate relevant messages that resonate with key audiences and drive ticket sales. Feld’s three units of Ringling Bros. and Barnum & Bailey, 11 units of Disney On Ice and 17 motorsports events entertain more than 30 million fans globally each year—many in sold-out performances. And the Southeast region alone secures roughly $25 million in earned media annually.  

Crystal Drake, APR, Southeast regional PR manager for Feld Entertainment, and Elyse Hammett, APR, vice president, Public Relations, EOS Marketing & Communications, discuss the value of rigorous PR planning and how Feld and its local agencies manage the PR campaign life cycle for maximum exposure.  

Don’t miss this high-flying luncheon where you will hear unique client/agency perspectives on:

  • Strategies for keeping mature brands fresh and relevant
  • Managing the balancing act of communicating to impact PR and sales objectives
  • Creating perennial brand ambassadors
  • Identifying special events that drive local media coverage