February 2014 Monthly Meeting: Strengthening Corporate Culture by Engaging Employees
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GE works on things that matter with the best people and best technologies taking on the toughest challenges in energy, health and home, transportation and finance. With 300,000 employees globally, one challenge GE has is unifying employees to a common goal of working on things that matter, including their individual and collective roles and responsibilities to achieve business success. It's one of the world's largest and most diverse companies.

2/21/2014
When: Friday, February 21, 2014
11:30 am Registration, Noon - 1:00 Lunch & Program
Where: Cobb Galleria
2 Galleria Parkway Parway, SE
Atlanta, GA 
Contact: Denise Grant
770.449.6369


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Strengthening Corporate Culture by Engaging Employees
Learn How GE Uses Communications to Align Its Businesses and Employees
 

GE works on things that matter with the best people and best technologies taking on the toughest challenges in energy, health and home, transportation and finance. With 300,000 employees globally, one challenge GE has is unifying employees to a common goal of working on things that matter, including their individual and collective roles and responsibilities to achieve business success. GE is a matrix-based organization of eight businesses with communications functions supporting each and their respective products and services. It’s one of the world’s largest and most diverse companies. How are communications used to engage employees, align businesses and create a culture that inspires building, powering, moving and curing the world? Not just imagining, but doing? 

Join us for a special luncheon meeting with guest speaker Gary Sheffer, vice president of communications and public affairs for GE. During the luncheon, Sheffer will discuss: ·   

  • Creating focused internal communications initiatives to drive alignment efforts across the businesses      
  • Both the challenges and opportunities that exist in ensuring that all employees are creating and contributing to a GE culture that is consistent regardless of product or location 
  • Leveraging communications to change perceptions internally and externally  

Sheffer oversees external and internal communications and provides strategic communications advice to GE executives on issues related to culture, reputation and strategy. Prior to joining GE in 1999, Sheffer spent 17 years in journalism and government communications, including serving as a press aide to two New York governors, and working as a reporter and editor at several newspapers winning several awards for his reporting.

Sheffer is chairman of the board of the Arthur W. Page Society, a membership organization for senior public relations and corporate communications executives. He also serves on the board of the Institute for Public Relations and is a member of the board for Columbia's University's master's program in strategic communication.