June 2014 Seminar - Grab Your Megaphone and Venture into Media Relations
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Media relations is both changing and staying the same. Join us for this interactive seminar where PR authors and practitioners Debbie Fitzgerald and Ed Van Herik start with a broad overview of the process before drilling down to discuss concrete steps you can take to maximize the potential for favorable coverage in the evolving media landscape. This workshop is great for the beginner or for the supervisor with media relations responsibilities but no practical experience in the field.

6/12/2014
When: Thursday, June 12, 2014
9:30 - 11:00 am
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Media relations is both changing and staying the same. Join us for this interactive seminar where PR authors and practitioners Debbie Fitzgerald and Ed Van Herik start with a broad overview of the process before drilling down to discuss concrete steps you can take to maximize the potential for favorable coverage in the evolving media landscape.

You will learn:

  • How to build and maintain good working relationships with the media.
  • What to put in a news release and how to extend its life.
  • How and when to follow up.
  • What needs to be done before the news release even goes out.

This workshop is great for the beginner or for the supervisor with media relations responsibilities but no practical experience in the field.

Each participant will leave with a copy of the speakers’ new book in hand.

Speakers:

  • Debbie Fitzgerald, president, Fitzgerald PR
  • Ed Van Herik, principal, Van Herik Communications
Seminar speakers Ed Van Herik and Debbie Fitzgerald are co-authors of Megaphones Be With You: How Your Organization Can Play the Media Relations Game – And Win. They began their working relationship as co-chairs of PRSA Georgia's Independent Counselor's group several years ago.