September Joint Healthcare & Nonprofit SIG - Effective Storytelling: Panel Discussion
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As communications professionals, we are telling stories every day. Whether we are pitching to the media, developing content for our website and social media sites, or producing video testimonials, storytelling is a critical part of our PR campaigns. The challenge in storytelling is connecting to our audiences and moving them to action. The best stories are the ones that elicit emotions, and ultimately behaviors, that align with our communications objectives.

9/24/2014
When: Wednesday, September 24, 2014
11:30 am - 1:00 pm
Where: Atlanta Community Food Bank
732 Joseph E. Lowery Blvd., NW
Conference Room B
Atlanta, GA  30318
Contact: Mary Olsen


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Panelists;

  • Jeanine Bade, Director of Consumer Promotion and Activation, American Cancer Society

  • Jim Driscoll, Director of Public Relations, Kaiser Permanente
  • Bruce Payne, Vice President and Co-founder, Point of Vision

  • Lauren Waits, Interim Regional Manager, StoryCorps Atlanta

  • Allison Young, Social Media and Website Manager, Atlanta Community Food Bank

As communications professionals, we are telling stories every day. Whether we are pitching to the media, developing content for our website and social media sites, or producing video testimonials, storytelling is a critical part of our PR campaigns. The challenge in storytelling is connecting to our audiences and moving them to action. The best stories are the ones that elicit emotions, and ultimately behaviors, that align with our communications objectives.  Join us for this unique Special Interest Group meeting where you’ll hear from experts in both the nonprofit and healthcare sectors about their successful storytelling techniques. You’ll learn creative ideas and tips that will help you tell your own story.