Sept. 2014 Monthly Meeting: Mommy, Inc. - The Most Influential and Lucrative Consumer Market
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Women control 75 percent of U.S. household spending, translating into about $5 trillion a year -- and of that -- mothers account for the overwhelming majority of consumer purchases and decisions. Reaching and influencing mothers are some of the biggest challenges and opportunities facing today’s marketing and public relations professionals.

9/12/2014
When: Friday, September 12, 2014
11:30 am - Registration; Noon - 1:00 pm Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Panelists

  • Kate Levinson Awsumb, Health Communications Lead, CDC, Waterborne Disease Prevention Branch
  • Kim Englehardt Miller, APR, Executive Director, Integrated Marketing Strategy & Communications, Primrose Schools Support Center
  • Ashley Mowrey, PR & Consumer Engagement Manager, Graco Children's Products
  • Courtney Wagoner, Account Supervisor, Porter Novelli (representing) Lysol®

Moderator:  Bonnie Ulman, Chief Insights & Planning Officer and Director, M Booth South

 

Women control 75 percent of U.S. household spending, translating into about
$5 trillion a year -- and of that -- mothers account for the overwhelming majority of consumer purchases and decisions. Reaching and influencing mothers are some of the biggest challenges and opportunities facing today’s marketing and public relations professionals.

This luncheon features experts from leading consumer brands and the CDC sharing insights on how mothers:

  • Consume information and share their experiences;
  • Are influenced and activated;
  • Compare and contrast products and services; and
  • Manage household budgets and make purchase decisions.