September 2014 Seminar - #Ethics in the Digital Age
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Dealing with ethical issues in business has always been difficult. Now a whole new layer of complexity has been added as a result of this era of digital communications. Issues such as privacy and personal identity are now far more challenging as is the responsibility of those managing the wide range of social media channels. Whether you’re dealing with digital ethics or a gray ethical issues that we and our organizations all face from time to time, join us for this insightful session.

9/12/2014
When: Friday, September 12, 2014
9:15 am - Registration, 9:30 - 11:00 am - Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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While it’s tempting to think of ethics as the domain of philosophers debating theoretical concepts, the reality is that we all face ethical decisions every day, and they are almost never black and white.

The rise of digital communications and social media has created a host of questions around transparency, so much so that groups such as the FTC have created disclosure requirements for bloggers and media. Issues such as privacy and personal identity are now far more challenging, as is the responsibility of PR professionals managing the wide range of social media channels.

This interactive seminar will provide an overview of key current guidelines from organizations such as the FTC as well as from PRSA, which are an essential foundation for practicing PR professionals. Simulations of real life PR scenarios will enable small groups to debate and decide how they would handle specific situations.

Panelists:

  • Perry Binder, Professor of Legal Studies, Georgia State University
  • Bob Frause, APR, Fellow PRSA, Of Counsel, Allison + Partners, Seattle, WA & former chair of National PRSA’s Board of Ethics and Professional Standards (BEPS)