2014 Write Right - Writing Seminar
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If you’re in PR, writing is essential to what you do. Clarity, efficiency, precision, and a persuasive touch are keys to pulling readers into your article, news release, memo, or social media post. In this interactive workshop, you will sharpen old skills and gain fresh insight to lift your writing to the best it can be.

When: Friday, November 14, 2014
8:45 am Registration; 9:00 am - Noon Seminar
Where: FOCUS Brands Corporate Office
5555 Glenridge Connector
First Floor (R&D Room)
Atlanta, GA  30342
Contact: Denise Grant

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Instructor:  Associated Press veteran Ken O'Quinn is a writing coach whose workshops have helped thousands of corporate communications and PR professionals around the world. His clients include GE, Chevron, Visa, Oracle, Georgia-Pacific, Siemens, Motorola, Reebok, the Gap, and Yelp, FleishmanHillard, Burson-Marsteller, Edelman, and Weber Shandwick. He has spoken at the PRSA International Conference and presented Bulldog Reporter webinars, and he is the author of Perfect Phrases for Business Letters (McGraw-Hill). @KenOQuinn , www.writingwithclarity.com

Great communicators continually hone their writing and editing skills.  In November, one of the nation’s most respected writing coaches will be in Atlanta to work with you and / or your team to bump it up a notch. Associated Press veteran Ken O’Quinn will share the latest keys to pulling readers / editors / executives  into your article, news release, memo or social media post. In this interactive workshop, you will have the opportunity to sharpen this essential skill and become more a persuasive and effective communicator.

We’ll cover:

  • How to write compelling headlines
  • How to craft an opening that focuses attention
  • How to simplify complex topics
  • How to use behavioral psychology to motivate readers
  • How to squeeze meaning into a micromessage
  • How to provide editing help without alienating the writer
  • How to sharpen your editing eye.

NOTE: Attendance is limited to the first 60 registrations.