If you’re in PR, writing is essential to what you do. Clarity, efficiency, precision, and a persuasive touch are keys to pulling readers into your article, news release, memo, or social media post. In this interactive workshop, you will sharpen old skills and gain fresh insight to lift your writing to the best it can be.
Friday, November 14, 2014
8:45 am Registration; 9:00 am - Noon Seminar
FOCUS Brands Corporate Office
5555 Glenridge Connector
First Floor (R&D Room)
Atlanta, GA 30342
Online registration is closed.
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Instructor: Associated Press veteran Ken O'Quinn is a
writing coach whose workshops have helped thousands of corporate communications
and PR professionals around the world. His clients include GE, Chevron, Visa,
Oracle, Georgia-Pacific, Siemens, Motorola, Reebok, the Gap, and Yelp,
FleishmanHillard, Burson-Marsteller, Edelman, and Weber Shandwick. He has
spoken at the PRSA International Conference and presented Bulldog Reporter
webinars, and he is the author of Perfect Phrases for Business Letters
(McGraw-Hill). @KenOQuinn , www.writingwithclarity.com
Great communicators continually hone their writing
and editing skills. In November, one of
the nation’s most respected writing coaches will be in Atlanta to work with you
and / or your team to bump it up a notch. Associated Press veteran Ken O’Quinn
will share the latest keys to pulling readers / editors / executives into your article, news release, memo or
social media post. In this interactive workshop, you will have the opportunity
to sharpen this essential skill and become more a persuasive and effective
- How to write compelling headlines
- How to craft an opening that focuses
- How to simplify complex topics
- How to use behavioral psychology to
- How to squeeze meaning into a
- How to provide editing help without
alienating the writer
- How to sharpen your editing eye.
NOTE: Attendance is limited to the first 60 registrations.