November 2014 IC SIG - Slow PR: Slowing Down to Gain Better Media Coverage
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As technology matures, it allows us to send press materials to scores of journalists at one time but is this the best way to generate coverage? Slow PR is a practice that’s making a comeback and suggests that it’s better to work with reporters on a personalized basis rather than releasing information en mass and then hoping someone will be interested. Three well-respected reporters will join the IC group in November to discuss some “best practices” for positive media interaction.

11/20/2014
When: Thursday, November 20, 2014
11:30 am - Registration; Noon - 1:00 pm Lunch & Program
Where: Shula's 347 Grill
3405 Lenox Road, NE
Atlanta, GA  30326
Contact: Pat Check


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As technology matures, it allows us to send press materials to scores of journalists at one time but is this the best way to generate coverage? Slow PR is a practice that’s making a comeback and suggests that it’s better to work with reporters on a personalized basis rather than releasing information en mass and then hoping someone will be interested. Three well-respected reporters will join the IC group in November to discuss some "best practices” for positive media interaction and relationship building.

Panelists:

  • Susan Percy, Georgia Trend
  • Chris Quinn, AJC
  • Chris Chandler, WSB Radio

Moderator: Anne Isenhower, Anne Isenhower Communications, LLC