January 2015 Seminar - Master Your PR Metrics: A New Year's Resolution for Meaningful Goal Setting
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How can PR pros learn to love measurement and define solid metrics to set goals and track success? It’s important to go beyond advertising value equivalencies and gross impressions and learn how to establish meaningful, success metrics for public relations and organic social media programs. This session will cover types of measurement tools, how to establish a measurement program to fit any budget, and how to sell management/clients on a measurement investment.

1/15/2015
When: Thursday, January 15, 2015
9:15 am - Registration, 9:30 - 11:00 am - Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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How can PR pros learn to love measurement and define solid metrics to set goals and track success? It’s important to go beyond advertising value equivalencies (AVEs) and gross impressions and learn how to establish meaningful, success metrics for public relations and organic social media programs. This session will cover types of measurement tools, how to establish a measurement program to fit any budget, and how to sell management or clients on a measurement investment. Also covered: 10 ways to measure results without a clipping service and what to do when your metrics fall short of forecast.

Speaker: Nora DePalma, Principal and Chief Analytics Officer, O'Reilly DePalma
Nora DePalma, whose career has spanned from journalism to brand marketing communications, will share insights from successful campaigns that achieved notable results for leading national brands. She currently leads her agency’s inbound marketing, digital, social and analytics practices.