January 2015 Monthly Meeting - Driving Results & Hitting Home Runs in Sports PR
Tell a Friend About This EventTell a Friend
 

With Atlanta's rich history and tradition in sports, and with new attractions and events coming online, PR professionals have the unique opportunity to lead the charge and tell the story about Atlanta’s athletic assets. How do you drive buzz for the home team? How do you use social media tools to engage with audiences in new ways? How do you measure success? What are some emerging sports and attractions that are drawing new legions of fans? The panel will answer these questions and more!

1/15/2015
When: Thursday, January 15, 2015
11:30 am - Registration; Noon - 1:00 pm Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


Online registration is closed.
« Go to Upcoming Event List  

Bring Your All-Star Team!Atlanta is known as a major sports city. It is home to multiple professional and collegiate sports teams and has played host to marquee sporting events from major bowl games and championships to the Olympic Games.

With its rich history and tradition in sports, and with new attractions and events coming online, PR and communications professionals have the unique opportunity to lead the charge and tell the story about Atlanta’s athletic assets.

How do you drive buzz for the home team? How do you use social media tools to engage with audiences in new ways? How do you measure success? What are some emerging sports and attractions that are drawing new legions of fans?

The panel will answer these questions and more by sharing examples of winning PR campaigns, successes and challenges in the industry, and innovative ways to drive buzz for their organizations.

Panelists:

  • Beth Marshall, director of public relations, Atlanta Braves
  • Traci Messier, sports practice, Jackson Spalding
  • Eric Oberman, executive director, Atlanta Tipoff Club
  • Mike Stamus, associate director,  communications & public relations, Georgia Tech Athletics

Moderator:

  • Gary McKillips, APR, Fellow PRSA, PR Consultant and Freelance Sports Writer/Broadcaster