February 2015 Tech SIG: Event Cancelled
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In a world focused on getting the best media placements, many PR pros don’t understand the impact a well-crafted industry analyst relations strategy can have on a company’s ROI. Establishing solid, influential relationships with industry analysts can help your company’s or client’s sales channel improve with positive market research reports. Learn the best approaches and strategies for working with industry analysts more effectively so your company is perceived more positively long-term.

2/12/2015
When: Thursday, February 12, 2015
11:30 am - 1:00 pm
Where: AirWatch
1155 Perimeter Center West
Suite 100
Atlanta, GA  30338
Contact: Stephen Loudermilk


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Please note - this event has been cancelled and will be rescheduled for a later date. We apologize for any inconvenience.

In a world focused on getting the best media placements, many PR professionals don’t understand the impact a well-crafted industry analyst relations strategy can have on a company’s ROI. In many ways, establishing solid, influential relationships with industry analysts can help your company’s or client’s sales channel improve with positive market research reports. This luncheon will focus on the best approaches and strategies for working with industry analysts more effectively so your company is perceived more positively over the long-term.

Join the PRSA Technology SIG on Thursday, February 12 for an interactive and informative discussion on analyst relations strategies and best practices. We’re bringing in some of Atlanta’s most prominent AR experts to share the most unique approaches and tactics to help technology professionals build strategies and presentations that hit a home run with industry analysts.

Panelists:

  • Lauren Sanborn, AirWatch
  • Ann Cave, Fiserv
  • Micky Long, Arketi Group
  • Sarah Tourville, Media Frenzy Global

Moderator: Stephen Loudermilk, LexisNexis