April 2015 Travel & Tourism SIG: DIY Marketing - Content Creation on a Shoestring
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In today’s world, marketing teams are forced to become more integrated, more nimble and more resourceful. At the Travel and Tourism SIG luncheon, experts will highlight successful travel industry PR/marketing campaigns that won on creativity and teamwork rather than a large budget. The Atlanta Convention and Visitors Bureau marketing department will share what you need about conducting an effective communications campaign with today’s high expectations and limited resources.

4/23/2015
When: Thursday, April 23, 2015
11:30 am - 1:00 pm
Where: Atlanta Convention & Visitors Bureau
233 Peachtree Street, NE
Suite 1400
Atlanta, GA  30303
Contact: Victoria Lightfoot


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Please Note: Registration is now closed for this event. Due to catering requirements, walk-ins cannot be accepted at this event.

In today’s world, marketing teams are forced to become more integrated, more nimble and more resourceful. At the Travel and Tourism SIG luncheon, experts will highlight successful travel industry PR/marketing campaigns that won on creativity and teamwork rather than a large budget.

The Atlanta Convention and Visitors Bureau marketing department will share what you need about conducting an effective communications campaign with today’s high expectations and limited resources. Atlanta Bellet's Sigele Winbush will discuss creative campaign examples, demonstrating how to sustain ongoing coverage and publicity efforts throughout the year with a minimal budget.

Panelists:

  • Jo Ann-Haden Miller, Director, Consumer Markets, Atlanta Convention and Visitors Bureau
  • Lauren Dismuke, Senior Manager, Group Marketing, Atlanta Convention and Visitors Bureau
  • Sigele Winbush, PR Manager, Atlanta Ballet