June 2015 Travel and Tourism SIG: The Culinary Tourism Explosion
Tell a Friend About This EventTell a Friend
 

With 39 million U.S. travelers choosing a destination based on the availability of culinary activities (Skift.com), it is no surprise that Destination Marketing Organizations and travel brands are creating major campaigns and events revolving around food and beverage experiences. This panel of foodie experts will give a taste of their knowledge on how and why this travel trend has exploded and how you can take their experiences and apply them to your PR efforts.

6/3/2015
When: Wednesday, June 3, 2015
11:00 am - 1:00 pm
Where: Sweet Auburn Curb Market
209 Edgewood Avenue, SE
Atlanta, GA  30303
Contact: Victoria Lightfoot


Online registration is closed.
« Go to Upcoming Event List  

The Culinary Tourism Explosion: How and why local food themed experiences are shaping brands and how they communicate

Panel:

  • Kate Parham Kordsmeier, Atlanta-based freelance food and travel writer for more than 100 publications, including USA Today, Travel + Leisure and About.com travel, and culinary expert for the state of Georgia
  • Lindsey Isaacs, Content Manager for the Georgia Department of Economic Development
  • Dale DeSena, Taste of Atlanta Founder
  • Fred Castellucci, President, Castellucci Hospitality Group

With 39 million U.S. travelers choosing a destination based on the availability of culinary activities (Skift.com), it is no surprise that Destination Marketing Organizations and travel brands are creating major campaigns and events revolving around food and beverage experiences. All the while, today's traveler is constantly researching the new place to go to try the latest foodie dish while sharing their culinary experiences with their friends around the world through social media.

How are journalists responding and contributing to this food-craze? How are local chefs and culinary events playing a role in the movement? And how are travel experts taking advantage of their city's tasty experiences and implementing major promotional campaigns around their DMO's culinary adventures?

The panel of foodie experts will give a taste of their knowledge on how and why this travel trend has exploded and how you can take their experiences and apply them to your PR efforts.

Schedule: 

  • 11:00 - 11:30 am  Browse the Market and purchase lunch from the merchant of your choice
  • 11:30 am - 12:00 pm  Networking
  • 12:00 pm - 1:00 pm  Panel

The Sweet Auburn Curb Market is at 209 Edgewood Avenue, SE, at the intersection of Jesse Hill Jr. Drive, in downtown Atlanta.

MARTA: Exit at the GSU station. Walk along Jesse Hill Jr. Drive toward Grady Hospital. The market is approximately 5 blocks away at the intersection of Edgewood Avenue.

From the North: Take Southbound I-75/85 to Exit 248D (Jesse Hill Jr. Drive). Cross over Edgewood Avenue. The parking lot is immediately on the left.

From the South: Take Northbound I-75/85 to Exit 248B (Edgewood Avenue). Turn left at the bottom of the exit ramp. Proceed to Jesse Hill Jr. Drive and turn left. The parking lot is immediately on the left.

From the East & West:  Take I-20 to I-75/85 North. Exit at 248B (Edgewood Avenue). Turn left at the bottom of the exit ramp. Proceed to Jesse Hill Jr. Drive and turn left. The parking lot is immediately on the left.


The meeting will take place in the private event space within the market. Upon entering the main entrance (with double doors) look for a sign at the main entrance with directions on how to find the space (You will come in, take your first right, then a left and then walk into the event space with the PRSA sign). If you have questions or get lost within the market, please feel free to contact one of the co-chairs.