August 2015 Healthcare SIG - Integrated PR & Marketing Strategies: Finding the right mix
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Healthcare-based PR and marketing professionals are most effective working collaboratively, pulling together strategic resources to create and execute successful, multi-touch campaigns. This discussion is about developing a winning integrated strategy that balances attention-getting social and subject line teasers; quality content that remains true to and builds trust in your brand; and consistent messaging and media relations efforts across all communication vehicles.

8/26/2015
When: Wednesday, August 26, 2015
11:30 am Registration & Networking; Noon - 1:00 pm Lunch & Program
Where: Georgia Dental Association
7000 Peachtree Dunwoody Road NE
Atlanta, GA  30328
Contact: Diana Lewis


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Oftentimes, when executing an integrated communications campaign, the marketing department wears many hats. Healthcare-based PR and marketing professionals are most effective working collaboratively, pulling together strategic resources to create and execute successful, multi-touch campaigns. This discussion is about developing a winning integrated strategy that balances attention-getting social and subject line teasers; quality content that remains true to and builds trust in your brand; consistent messaging and media relations efforts across all communication vehicles; and comprehensive marketing automation best practices.

Panelists:

  • Nicole Wojno, Director of Marketing, Dodge Communications
  • Elisabeth Deckon, Senior Vice President, Dodge Communications
  • Laura Larsen, Account Director, Dodge Communications