Oct. 2015 Monthly Meeting - Evolving a Brand: Dolby Uses PR and Social Media to Amplify a New Image
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You’ve got a great brand. Consumers know you and trust you. Yet every company grows and changes over time and even the most storied brands must evolve in order to stay relevant. Hear insights from Jennifer Bowcock, who heads worldwide communications for Dolby Laboratories, a global leader in audio, video, and voice technologies for mobile devices, at the cinema, at home, and at work. Jennifer will talk about how to use PR and social media to make sure consumers’ perceptions of your brand evolve.

10/8/2015
When: Thursday, October 8, 2015
11:30 am Check-in; Noon - 1:00 pm Session
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Evolving a Brand: How Dolby is Utilizing PR and Social Media to Amplify a New Image to Consumers

Speaker: Jennifer Bowcock, Vice President, Global Communications, Dolby Laboratories

You’ve got a great brand. Consumers know you and trust you. Yet every company grows and changes over time and even the most storied brands must evolve in order to stay relevant. At our October luncheon, hear insights from Jennifer Bowcock, who heads worldwide communications for Dolby Laboratories, a global leader in audio, video, and voice technologies for mobile devices, at the cinema, at home, and at work. Jennifer will talk about how to use PR and social media to make sure consumers’ perceptions of your brand evolve along with your company’s mission. Jennifer previously led momentum, consumer and product communications for Apple as part of the original iPhone team, and is a veteran of AT&T in Atlanta. She is currently based in San Francisco.

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