December 2015 Monthly Meeting: How Children's Healthcare Turned 100 Years into 365 Days of News
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Organization anniversaries and events are great ways to garner media coverage and engage audiences, but it takes a savvy plan to get the most mileage out of these occasions. At the December luncheon we'll hear from Tim Whitehead, VP of Marketing and Communications at Children's Healthcare of Atlanta, about how they turned their 100th anniversary into a year-long program of outreach that delivered big results.

12/9/2015
When: Wednesday, December 9, 2015
11:30 am Registration & Networking; 11:45 am - 1:00 pm Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Planning for the biggest celebration of your (organization's) life: How Children's Healthcare Turned 100 Years into 365 Days of News

Speaker: Tim Whitehead, VP, Marketing and Communications, Children's Healthcare of Atlanta

Organization anniversaries and events are great ways to garner media coverage and engage audiences, but it takes a savvy plan to get the most mileage out of these occasions. At the December luncheon we'll hear from Tim Whitehead, VP of Marketing and Communications at Children's Healthcare of Atlanta, about how they turned their 100th anniversary into a year-long program of outreach that delivered big results.  

Tim will share insights into turning a one-time event into a 365-day occasion, including:

  • Key points to consider in the planning process  
  • How to make the most of both traditional and social media outreach      
  • How to mine enough great content to keep the story going
  • Ideas to engage both internal and external stakeholders

  Walk away with strategies and tactics that can be applied to any organization, no matter the size and budget.