July Travel & Tourism SIG - The Power of Sports Tourism PR: The Chick-fil-A Bowl Media Relations
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7/27/2016
When: Wednesday, July 27, 2016
11:30 am Regisration; Noon - 1:00 pm Lunch & Program
Where: Georgia Department of Economic Development
75 5th Street NW, Suite 1200
Technology Square
Atlanta, Georgia  30308
United States
Contact: Victoria Lightfoot


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Join the Travel & Tourism SIG to learn more about how the Chick-fil-A Peach Bowl continues to drive record attendance to Atlanta year after year with new teams for each Bowl. Attendees will learn from director of communications, Jessica Lumsden, about the media and public relations strategies she uses to attract attendees generate excitement and how she garners consistent media coverage.

Speaker: Jessica Lumsden, Director of Communications, Chick-fil-A Peach Bowl

Please note:

  • This is a brown-bag lunch. 
  • Additional $10 Walk-in fee. Must pay with check or exact cash.
  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.