Monthly Meeting: Coca-Cola's Digital Journey: Content Publishing Lessons for Brands of All Sizes
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Coca-Cola Journey, launched in 2012, is a re-imagined corporate website turned digital publication. An innovative approach, Journey is a consumer-facing, responsive, digital magazine that serves as the hub for content about important topics, social causes and company news. Hear about the thinking behind the site and how the award-winning platform creatively integrates owned, user-generated, re-published and social media content to tell the company's story.

10/10/2013
When: Thursday, October 10, 2013
11:30 am Registration, Noon - 1:00 Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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Content is king in this digital information age. But content publishing increasingly presents challenges and opportunities for organizations of all sizes. Imagine managing content for the world’s most-recognized brand, The Coca-Cola Company.  

In 2012, the company launched Coca-Cola Journey, its re-imagined corporate website turned digital publication. An innovative approach, Journey is a consumer-facing, responsive, digital magazine that serves as the hub for content about important topics, social causes and company news.  

Ashley Callahan, Journey’s managing editor, will share the thinking behind the site, and discuss how the award-winning platform creatively integrates owned, user-generated, re-published and social media content to tell - and encourage others to contribute to – the company’s story. While Journey is a case of content publishing on a global scale, there are takeaways for brands of all sizes. You’ll hear about:

  • Leveraging content to foster engagement and reinforce the brand promise
  • Planning with internal stakeholders
  • Measuring the success of content publishing

Speaker:

Ashley Callahan, manager, Digital Communications & Social Media, The Coca-Cola Company

 

 

 This meeting sponsored by: