October 2013 Seminar: PR's Evolving Role in Content Creation - Storytelling through Social Media
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PR's role in content creation, curation and management is evolving as PR departments oversee everything from media relations and social media to website content and tools like Pinterest and Instagram. Find out how some of Atlanta's best-known brands are leading content creation and how they are integrating content across websites, Facebook, Twitter, Instagram and more. You'll hear about the strategic decisions that drive website management, and the impact on their communications objectives.

10/10/2013
When: Thursday, October 10, 2013
9:15 am Registration; 9:30 - 11:00 am Seminar
Where: Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA  30326
Contact: Denise Grant
770.449.6369


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PR’s role in content creation, curation and management is evolving as PR departments oversee everything from media relations and social media to website content and tools like Pinterest and Instagram. Practitioners are often an organization’s most prolific "storytellers,” using a variety of channels to share messages through photos, stories and key influencers. Despite the popularity of social media, the organization’s website is often the first place people look for information on a brand or organization.

What are today’s visitors looking for? What makes them engage with a brand? How can websites best support media relations, brand building, relationship building? How, on a range of budgets, can communicators maintain a relevant, "living" site and a robust social media presence?

Find out how some of Atlanta’s best-known brands are leading content creation and how they are integrating content across websites, Facebook, Twitter, Instagram and more. You’ll hear about the strategic decisions that drive website management, and the impact on their communications objectives.

Panel:

  • Scott Higley, vice president, Marketing & Communications, Georgia Aquarium
  • Patty Gregory, manager, Public Relations, Children's Healthcare of Atlanta
  • Allison Young, social media/website manager, Atlanta Community Food Bank