2014 PRSA Georgia Annual Conference
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Join PRSA Georgia for the 9th Annual conference: Create. Converge. Connect. Content strategy has become increasingly important in an age of limitless platforms and messages.Marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter. Inspired by this thinking, many sessions at the Annual Conference will focus on content strategy.

5/9/2014
When: Friday, May 9, 2014
7:30 am - 3:00 pm
Where: Georgia Tech Global Learning Center
84 5th Street NW
Atlanta, GA 30308, GA  30308
Contact: Denise Grant
770.449.6369


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CREATE ~ CONVERGE ~ CONNECT
2014 PRSA Georgia Annual Conference

Click here to view full conference program.

The PRSA Georgia Annual Conference is back for our ninth year, and we are excited to present a new format! Throughout the years, the PRSA Georgia Annual Conference has become known for its remarkable line-up of presenters and attendees who represent major corporations and cutting-edge small businesses, local and national non-profits, agencies, independent contractors and beyond.

This year, we will feature our traditional breakouts in the morning, and we will introduce "PRx Talks” in the afternoon. Modeled after TED Talks, PRx Talks will deliver the latest information on hot topics in the public relations and communications fields with 20-minute presentations loaded with useful information.

Additionally, we are introducing a theme to this year’s Annual Conference: Create. Converge. Connect. Content strategy has become increasingly important in an age of limitless platforms and messages. As Altimeter Group wrote in "The Converged Media Imperative,” marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter. Inspired by this thinking, many sessions at the Annual Conference will focus on content strategy as we create content, converge content across strategic platforms and ultimately connect with target audiences.

Don't miss your opportunity to hear dynamic, thought-provoking discussions about today's communications industry and how we can shape our profession for the future.

  • Park at the Technology Square parking deck, which is located at 770 Spring Street, NW. The parking fee for this deck is included with your registration fee. We cannot cover parking at any other decks or lots in the area.
  • Registration fee includes continental breakfast and boxed lunch. 
Early Bird: PRSA Georgia member $140, Non-member $165 (register by March 21, 5:00 pm)
Regular: PRSA Georgia member $165, Non-member $215 (register by April 21, 5:00 pm)
Late: PRSA Georgia member $175, Non-member $225 (register by May 2, 5:00 pm)
 
In addition to parking, registration also includes continental breakfast and boxed lunch.