February 2017 Monthly Meeting - Brave New World: Communicating to A Changing America
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2/24/2017
When: Friday, February 24, 2017
11:30 am Registration & Networking; Noon - 1:00 pm Meeting & Luncheon
Where: Crowne Plaza Ravinia
4355 Ashford Dunwoody Road
Atlanta, Georgia  30346
United States
Contact: Denise Grant
770.449.6369


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Nielsen, long heralded as the leader on American TV ratings, has evolved into a global data and measurement authority, studying consumers in more than 100 countries. Andrew McCaskill, APR, Senior Vice President of Global Communications at Nielsen and a member of the PRSA National Board of Directors, will share the latest consumer trends and habits to help your organization better reach and market to various target audiences.

Key takeaways:

  • Surprising new insights about Millennials and how to best communicate with them in the marketplace.
  •  How to increase your cultural IQ and prepare new channels to target and reach other emerging majorities.
  • A better understanding of audiences and how to customize your communications and marketing to deliver more precise messaging in the changing world around us.

Note: The lunch will be held in conjunction with the Real World Collegiate Conference. Conference attendees will join professionals at the February luncheon.

Please Note:

  • Due to catering constraints, walk-ins cannot be accepted at this meeting. Registration closes on Monday, February 20.
  • Free self-parking is available at the hotel.
  • All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.