Aug. 2017 Travel & Tourism SIG: Kick things off right! Best practices for a perfect launch campaign.
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8/30/2017
When: Wednesday, August 30, 2017
11:30 am Registration; Noon - 1:00 Lunch & Program
Where: The College Football Hall of Fame
250 Marietta St. NW
Atlanta, Georgia  30313
United States
Contact: Emily Murray


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Launching a new attraction, product or event is no easy feat! There are multiple steps to take to create a successful launch campaign – including the elements that will insure you reach your goal. During this program you will hear from the Public Relations and Marketing team at the College Football Hall of Fame which opened in Atlanta in 2014. They will share the communication tactics and formats they used to for the attraction’s launch. You’ll also hear valuable tips to continue to engage with your audience and keep the momentum going!

Please note:

  • $10 parking
  • Registration fee includes ticket to The College Football Hall of Fame
  • Due to catering and ticketing constraints, registration will close at midnight on Friday. August 25. We cannot accommodate late registrations or walk-ins at this event.