September Monthly Meeting: PR at the Speed of Light
Thursday, September 19, 2013
11:30 am Registration, Noon - 1:00 Lunch & Program
3368 Peachtree Road, NE
Atlanta, GA 30326
Online registration is closed.
Ray Kotcher, Senior Partner and Chairman of Ketchum, the global
public relations agency that this year celebrated its 90th anniversary,
will explore the extraordinary changes in the industry that he’s played a
role in for more than 30 years. He will take in the sweep of change in
the industry, the arc of a discipline that began focused on newspapers
and now in the digital age is only more dynamic and essential than ever.
With personal reflections that include an encounter as a college
student with a then elderly Edward Bernays, the legendary pioneer of
public relations, and now right to the very contemporary creation of the
world’s largest marketing holding company, the merger of Omnicom and
Publicis, Ray will look back and at the present and ahead.
he will emphasize his belief that in an age when communication moves at
the speed of light, the unprecedented power of public relations means
that, more than ever, every practitioner must bring a greater sense of
responsibility than ever to their work.
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