Annual Conference
Annual Conference: Braving the New World

March 23, 2018

For the first time, PRSA Georgia is combining its two marquee events, the Annual Conference and Real World, to bring professionals and students together for a full day of cutting-edge educational sessions, professional development, top-notch networking and cross-generational perspective on the public relations field during this time of unprecedented change. With tracks for mid-level to seasoned professionals, young professionals and PR students ready to jumpstart their careers, you won’t want to miss the 2018 PRSA Georgia Annual Conference: Braving the New World.

 

Conference Overview:

Following the joint networking breakfast and inspirational morning keynote, the professionals and students will head to breakout sessions geared toward advancing their specific career goals. All attendees will reconvene for the keynote luncheon and more networking opportunities before more focused-tracks and activities in the afternoon.

 

Professional track sessions will focus on how the digital age continues to change our culture, the way companies communicate and how the PR role is defined. Attendees will walk away with valuable perspectives and effective strategies to implement immediately. Just as with any PRSA event, there will be plenty of networking. With the addition of students and young professionals, there’s also an opportunity to meet and recruit your team’s next PR rock star. Professionals register here.


Student sessions will provide timely information and advice from PR professionals to complement lessons learned in the classroom, offering a glimpse into the “real world.” In addition to the networking opportunities throughout the day, students can get a leg-up in the hunt for internships and full-time jobs at the Career Fair and Networking Roundtables (be sure to bring your resume!). Students register here.

Friday, March 23
Opening Keynote
Session One
Session Two
Lunch Keynote
Session Three
Session Four
Presentations

Details coming soon!

Location

The Westin Atlanta Perimeter North
7 Concourse Pkwy NE
Atlanta, GA 30328

Transportation & Directions

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is Atlanta's state-of-the-art public transportation system. A single $2.25 fare covers one-way bus or train trips, including transfers. If you are coming from Hartsfield-Jackson Atlanta International Airport, MARTA has a rail station located at the north end of the airport, near baggage claim. This service offers the quickest, least expensive, and "greenest" way to get to and from The Westin Atlanta Perimeter North directly.

MARTA Directions to hotel from Airport:

1. Take "North Springs" line to the Medical Center Station (approximately 45 to 50 minutes)

2. Exit Train at Medical Center Station

3. Contact Hotel at (770) 395-3900 and Inform Hotel Dispatch that you have Arrived at the Medical Center Station for Complimentary Pickup

4. Inform Hotel Dispatch of the Number of Guests in Your Party

Driving directions to hotel from Airport:
Situated just off I-285 and approximately 30 minutes from the airport, our hotel is convenient to get tofrom any direction.

From East
Take Interstate 20 West to Interstate 285 North/West (Exit 67). From I-285 North/West take Exit 28 (Peachtree-Dunwoody Road) and turn right. Proceedto the first traffic light andturn left into the Concourse Complex. Follow signs to the hotel. The hotel is on the right.

From North
Take Interstate 75 South to Interstate 285 East. Proceed on I-285 toGlenridge Drive (Exit 26) and turn left. Continueto the 4th traffic light and turn right on Hammond Drive. Proceedthrough 2 traffic lights and turn right into Concourse Office Park after the bridge. The hotel is on the left.

From Hartsfield-Jackson Atlanta International Airport
Take Interstate 85 North to Georgia State Route 400(Exit 87). Proceed on GA-400 to the Glenridge Connector (Exit 4A). Turn right at the end of the connector onto Glenridge.Proceed to the second traffic light and turn left onto Peachtree-Dunwoody Road. Turn left at the 6th light into Concourse Office Park. The hotel is on the right.

From West
Take Interstate 20 East to Interstate 285 North/East (Exit 51). From I-285 North take Exit 26 (Glenridge Drive). Turn left onto Glenridge Drive. Proceedto the 4th traffic light and turn right on Hammond Drive. Continue through 2 traffic lights and turn right into Concourse Office Park after the bridge. The hotel is on the left.

FAQs

Some Common Questions

Q: I cannot attend the full conference. Can I register for the lunch only?

A: No. The content of the Annual Conference is spread across morning and afternoon sessions with a networking lunch in between. To take full advantage of the day’s lineup, you must register for the full conference.

Q: Do I need to register for the breakout sessions I want to attend?

A: No. You are welcome to attend the sessions that most interest you. The programming committee is working on finalizing a variety of topics and speakers intended to appeal to all professional levels. This year breakout sessions will be offered in the morning and in the afternoon.

Q: Do I have to be a member to attend the PRSA Georgia Annual Conference?

A: No. We welcome PRSA Georgia members as well as non-members to join us for an affordable day of professional development.

Q: Do I have to be a PRSA Georgia chapter member to receive the member rate?

A: Yes, with one exception. If you are a PRSA member who does not reside in Georgia, you may receive the member rate by contacting Leslie Wagner at 770.751.6615. If you pay the non-member rate online, we will only be able to credit you back the difference minus the processing fee for the refund.

Register

Student Registration: (Students register here.)

  • Early Bird (before January 29, 2018): PRSSA member $55; Non-PRSSA members $65
  • Regular (before March 12, 2018): PRSSA member $75; Non-PRSSA member $85
  • Late & Final (Monday, March 19, 2018): PRSSA member $85; Non-PRSSA member $95

Professional Registration: (Professionals register here.)

  • Early Bird (before January 29, 2018): PRSA Georgia member $150; Non-member $180
  • Regular (before March 12, 2018): PRSA Georgia member $170; Non-member $225
  • Late & Final (Monday, March 19, 2018): PRSA Georgia member $190; Non-member $250
Be A Sponsor

For the first time, PRSA Georgia is combining its two marquee events, the Annual Conference and Real World, to bring professionals and students together for a full day of cutting-edge educational sessions, professional development, top-notch networking and cross-generational perspective on the public relations field during this time of unprecedented change. With tracks for mid-level to seasoned professionals, young professionals and PR students ready to jumpstart their careers, you won’t want to miss the 2018 PRSA Georgia Annual Conference: Braving the New World. Attendees will be together for morning and lunch keynotes. Targeted breakout sessions for each group will take place throughout the day.

Be a sponsor: New benefits are available to connect you and your organization to student and professional attendees.

  • Presenting Sponsor - $2,500
  • Premiere Sponsor - $2,000
  • Professional Platinum Sponsor - $1,500
  • Professional Gold Sponsor - $1,000
  • Professional Silver Sponsor - $500
  • Student Platinum Sponsor - $1,500
  • Student Gold Sponsor - $1,000
  • Student Silver Sponsor - $500

Please read the following details to find the sponsorship level that is right for your organization. Note:

  • Sponsor personnel are responsible for travel, lodging and meals not included in the package.
  • Conference sponsorships are not exclusive.

Presenting Sponsor - $2,500 - Add to Cart

  • Six (6) complimentary conference passes
  • Student Career Connections Table
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Job ad on website (Two per year)
  • Look Who's Hiring Eblast (Two per year)
  • Recognition on website with logo and link
  • Two-page spread or two full-page ads in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Company logo in PRSA Georgia promotional marketing materials for the conference, including an e-newsletter that is sent to entire membership of 900+ PR professionals (when payment is received prior to publication deadline)
  • Branded table at luncheon
  • Digital signage at event
  • Recognition at luncheon
  • Opportunity to host business card drawing announced at luncheon (prizes must be provided by sponsor and approved by PRSA Georgia)

Premiere Sponsor - $2,000 - Add to Cart

  • Four (4) complimentary conference passes
  • Student Career Connections Table
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Job ad on website (Two per year)
  • Look Who's Hiring Eblast (One per year)
  • Recognition on website with logo and link
  • One full-page or two half-page ads in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Company logo in PRSA Georgia promotional marketing materials for the conference, including an e-newsletter that is sent to entire membership of 900+ PR professionals (when payment is received prior to publication deadline)
  • Branded table at luncheon
  • Digital signage at event
  • Recognition at luncheon

Professional Platinum Sponsor - $1,500 - Add to Cart

  • Three (3) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Full-page ad in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Digital signage at event
  • Recognition at luncheon

Professional Gold Sponsorship - $1,000 - Add to Cart

  • Two (2) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Half-page ad in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation

Silver Sponsorship - $500 - Add to Cart

  • One (1) complimentary conference passes
  • Professional Exhibitor Table
  • Company/Name with logo listed in event program as a sponsor
  • Job ad on website
  • Recognition on website with logo and link
  • Inclusion in online and social media conversation

Student Platinum Sponsor - $1,500 - Add to Cart

  • Three (3) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Full-page ad in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation
  • Digital signage at event
  • Recognition at luncheon

Student Gold Sponsor - $1,000 - Add to Cart

  • Two (2) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Half-page ad in conference program (when payment is received prior to publication deadline)
  • Inclusion in online and social media conversation

Student Silver Sponsor - $500 - Add to Cart

  • One (1) complimentary conference passes
  • Student Career Connections Table
  • Company/Name with logo listed in event program as a sponsor
  • One year online internship listing
  • Recognition on website with logo and link
  • Inclusion in online and social media conversation

If you have any additional questions, please call Denise Grant at 770.449.6369 or email denise.grant@prsageorgia.org.

©2017 PRSA Georgia Chapter Contact Us | Privacy Policy | Terms of Use