Find out how to keep a level head in the swirling world of social media. Check out this insightful article by Alison Ilg (@AlisonIlg), president of PRSA Georgia (@PRSAGeorgia), that answers the question, “How do communications professionals determine which bright, shiny social object to recommend to our companies and clients?” It’s in the July issue of PR Tactics. You’ll discover how to determine which platforms will work best for your current needs, what factors to consider in evaluation and when to move forward with implementation or take a wait-and-see approach. As Alison says, “Like anything in business, knowledge is power…Practice a process of due diligence before spending time and resources on something that likely won’t have a positive return.” The full article is here: http://bit.ly/29zUDG4.
Published by PRSA Admin
The Georgia Chapter of the Public Relations Society of America is the second largest chapter in the country, and serves approximately 850 members statewide. View more posts