Congratulations to Andrew McCaskill, APR – Newly Accredited Member of PRSA Georgia
“Becoming accredited has always been a professional goal. Being 15 years into my PR career, I’m very aware of the example I need to set for the young people who report to me. APR evidences to them that you never stop learning and honing your craft. There are no shortcuts or sidesteps in the accreditation process; studying to be accredited reemphasizes the fundamentals of this great profession.Every plan I write will be better, andI appreciate the designation’s importance in an industry in which I love working. ”
McCaskill has spent more than 15 years defining and establishing the reputations of dynamic start-ups and reinvigorating and advancing legacy technology brands. At William Mills Agency, he has built campaigns that have taken clients from venture capital to IPO and back to privatization. As SVP, he also leads William Mills Agency’s Crisis Communications Practice and has consulted on communications strategy for more than 100 technology companies.
Prior to joining William Mills Agency, McCaskill worked in events and promotions at Turner Broadcasting Company and brand at Coca-Cola. He has a Bachelor of Arts degree in English from Morehouse College and an MBA in management strategy from Goizueta Business School at Emory University. McCaskill is a past president of the Black Public Relations Society/ Atlanta and currently sits on the Public Relations Society of America’s national MBA Initiative committee.