December 2018 Monthly Meeting: The Art of Creative Brand Building & Data-Driven Story Orchestration
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When: Thursday, December 6, 2018
11:30 am Registration & Networking; Noon - 1:00 pm Lunch & Program
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Denise Grant

Online registration is closed.
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Take one-part art, add one-part science, and mix vigorously to create communications campaigns that stir the soul with brand-based personality. Join us as Georgia-Pacific's Chief Marketing Officer Douwe Bergsma shares the secret to a successful campaign. You’ll learn:

  • The importance of a story framework
  •  The conflict every story must address
  •  How to challenge the status quo
  •  The power of brand advocates
  •  How to build sales without boosting budgets

Through real-life examples, Douwe will demonstrate the power of communication on an organization and how it can transform a brand.


  • Register by Monday, December 3 for the regular rate: Members: $39/Non-members: $59
  • After December 3: Members: $49/Non-members: $69
  • There is a $15 walk-in fee, space available.

Please note:

  • Valet parking - $2.
  • Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano's & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.
  • Luncheon, family-style.
  • All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

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