June Monthly Meeting: Building a Groundswell - The Story of Atlanta United
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6/13/2019
When: Thursday, June 13, 2019
11:30 am - 12:00 pm Registration; 12:00 pm - 1:00 pm Program
Where: Maggiano's Buckhead
3368 Peachtree Road NE
Atlanta, Georgia  30326
United States
Contact: Caroline Huston


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How did Atlanta United create and execute a launch campaign that unified a city? Learn how collaborative communications and integration of PR, marketing, advertising, and social media created regional enthusiasm and enviable engagement. Hear the stories from brand conception through the championship season, and gain inspiration for how to bring a brand to life by motivating advocates, ambassadors, influencers, and fans. 

You’ll learn:

  • How the Atlanta United PR and Marketing teams earned a seat at the table to initiate the brand’s persona
  • How the team executed on the initial strategic marketing and communication plan
  • How the marketing and communications teams collaborated for a holistic strategic communications campaign and integrated with team operations
  • How social media, video, and advertising played vital roles supporting media relations and traditional PR tactics 

Moderator:

Mike Conti, Managing Editor, Sports Radio 92.9 The Game, and the voice of Atlanta United

 

 

 

 

 

Featured Speakers: 

Elena Cizmaric, Senior Director, Communications, Atlanta United

 

 

 




Matt Moore, Director of Digital and Broadcast, Atlanta United






 

 

Pricing:

  • Register by Monday, June 10 for the regular rate: Members: $39/Non-members: $59
  • After June 10: Members: $49/Non-members: $69
  • There is a $15 walk-in fee, space available.

Please note:

  • Valet parking is $2.
  • Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano's and Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.
  • Luncheon is family-style.
  • All reservations are final. Programming is subject to change. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

 

Thanks to the June luncheon sponsor:

 

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