Messages about the importance of learning practices, principles and vernacular through involvement with PRSA and the APR exam were delivered in-person by Elyse Hammett, APR, Fellow PRSA; Chapter President Caroline Huston; and Chapter Administrator Victoria Stanton when they visited Athens on March 28.
During the visit to the University of Georgia, Hammett delivered a guest lecture to an Introduction to Public Relations class and viewed the Order of the Phoenix Hall of Fame housed at Grady College, to which Hammett was recently inducted. The visit concluded with a reception attended by PRSA members and UGA PRSSA members followed by a PRSSA meeting where Huston and Hammett talked about the qualities of leadership, tips for succeeding in today’s PR industry and the benefits of PRSA.
Hammett, who co-chairs the national PRSA accreditation committee, told attendees that the APR process provides a framework to gain knowledge, providing a catalyst for perspective and providing a position of power. She said it also exercises mental muscles that are important in addressing the 7 Ps: “Prior proper planning prevents piss poor performance.”