Communicates the Children’s Healthcare of Atlanta brands and strategies to the public and supports targeted clinical and institutional activities through an ongoing media relations and communications program which includes the development and dissemination of news, feature and photo releases, proactive and reactive media contacts, and crisis communications.
- Bachelor’s degree in Journalism, Public Relations, English, Communications, or related field
- No professional certifications required
- 3 years of experience in public relations or communications
- Experience in media relations
- Experience in the news media
- Agency experience
Knowledge Skills and Abilities:
- Must have strong verbal and written communication skills, including a thorough understanding of correct grammar and ability to write news releases, feature stories, pitch letters, statements, and talking points
- Ability to create targeted messages for a variety of media outlets
- Must work well under pressure and able to meet deadlines
- Flexible and adaptable to changes in information or priority
- Must possess excellent interpersonal, public speaking, and presentation skills
- Develops and enhances relationships with appropriate local and national media representatives.
- Responds to media inquiries in accordance with media relations procedures and represents the system in a professional manner to the media.
- Makes appropriate arrangements for interviews with hospital personnel and volunteers and escorts media representatives on system property.
- Monitors all media activity and placements related to Children’s Healthcare of Atlanta, its key constituencies, competitors, and issues affecting the healthcare industry, including child wellness and public health.
- Ensures timely and convenient distribution of daily clips along with periodic reports for system and individual events/topics.
- Develops content calendars and distribution plans.
- Researches, writes, and disseminates news releases, feature stories, photo releases, calendar announcements, and story pitches to appropriate news media outlets in accordance with media relations procedures and policies and within deadlines.
- Maintains awareness of and proficiency in current trends and practices in marketing, public/media relations, and healthcare management.
- Maintains skill levels in technology tools required to perform job requirements.
- Serves as media relations staff on-call to respond to media inquiries during the day, after hours, on weekends, and on holidays in accordance with the system’s 24×7 media relations policy.
- Assists in writing and/or proofreading materials for other uses.
Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.
Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.
- Bending/Stooping – Occasionally (activity or condition exists up to 1/3 of time)
- Climbing – Not Present
- Lifting – Occasionally (activity or condition exists up to 1/3 of time)
- Pushing/Pulling – Occasionally (activity or condition exists up to 1/3 of time)
- Sitting – Frequently (activity or condition exists from 1/3 to 2/3 of time)
- Standing – Occasionally (activity or condition exists up to 1/3 of time)
- Walking – Occasionally (activity or condition exists up to 1/3 of time)
- Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
- Hearing/Speaking – Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
- No potential for exposure to blood and body fluids
Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow. With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report. Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country. Connect to our mission of making kids better today and healthier tomorrow.
Have questions about the recruitment process? Check out What to Expect.
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