Public Relations Specialist

Founded in 1934, the American College of Rheumatology (ACR) is a not-for-profit, professional association committed to advancing the specialty of rheumatology. Headquartered in Atlanta, GA, this medical society serves over 7,700 physicians, health professionals, and scientists worldwide who work in the medical subspecialty of rheumatology.

The College along with its interprofessional division, the Association of Rheumatology Professionals (ARP) aims to empower the professional rheumatology community by providing education, advocacy, and practice management tools.

The ACR is a unique non-profit organization looking to offer its employees opportunities to exhibit their commitment to accountability, creativity, and initiative. To find out more about the ACR, please visit www.rheumatology.org.

The Rheumatology Research Foundation was founded by the ACR in 1985 as a 501(c)(3) charitable organization. The ACR and Foundation have a management agreement, whereby the ACR provides the Foundation with a variety of management services, including staffing, access to and use of computer and other equipment and appropriate space at the ACR’s Executive Office.

Position Description Summary: 
Working collaboratively across the organization and with outside stakeholders, this position executes a variety of proactive and reactive media relations tactics to generate earned media coverage of ACR events, initiatives, programs, and product offerings. The ideal candidate is an experienced storyteller with a proven ability to identify newsworthy angles and develop compelling storylines that result in media coverage. Success in this role requires a working knowledge of the needs and expectations of journalists, exceptional writing skills, an interest in science and healthcare, and the ability to translate complex topics into simple language.

Duties and Responsibilities:

  • Execute a variety of media relations tactics including, but not limited to: coordinating press conferences, facilitating interviews with ACR spokespersons and independent experts, building relationships with trade and consumer journalists, curating targeted media lists, providing media training/support to rheumatology experts, and identifying opportunities for proactive media outreach.
  • Develop press materials (e.g., press releases/media advisories, letters to the editor, media pitches, digital press kits, talking points, key messages, fact sheets, and other media correspondence).
  • Disseminate press releases, media advisories, and statements in a timely manner via the ACR website, social media, journalist distribution lists, and wire subscription services.
  • Conduct post-campaign measurement, analysis, and reporting; and develop recommendations to improve media outreach.
  • Monitors daily news clipping services for news coverage and stories of interest to share with key stakeholders as appropriate.
  • Execute media relations activities to support the ACR’s educational meetings such as managing freelancer for press release development, managing press registrations, organizing press conferences, developing digital press kits and arranging on-site and/or virtual interviews.
  • Maintain ACR’s Experts on Call list of member experts who can speak on various rheumatology-related issues, including finding or replacing member experts as needed.
  • Assist with the scripting, coordination, execution, and marketing of multimedia PR efforts, such as video shoots for internal pieces and podcasts episodes, as needed.
  • Build and foster collaborative relationships with ACR business owners to stay informed and abreast of new initiatives, products and services and identify opportunities to promote them to external audiences.
  • Manage the Public Relations email inbox by responding to incoming inquiries from members, patients, and other external stakeholders in need of assistance.
  • Introduce innovative ideas to reach new media outlets, health organizations and audiences, to gain coverage of ACR events, initiatives, programs, and product offerings.
  • Provide communications support to other ACR projects and initiatives as needed.
  • Some travel, including but not limited to the ACR Annual Meeting, is required.
  • Any other duties as the Director, Public Relations or Senior Director, Communications, Marketing may assign.

Qualifications: 

  • Bachelor’s degree in public relations, mass media, journalism, marketing communications or related communications field
  • Minimum four years of PR/media relations experience working with journalists and a foundational knowledge of public relations strategies, tactics and best practices
  • Familiarity with media monitoring, distribution and reporting tools such as Meltwater, Cision, EurekAlert, Newswise preferred
  • Creative, enthusiastic team player with “go-getter” mentality and excitement for learning new technologies and emerging trends who wants to hit the ground running
  • Project management skills and ability to adapt to unexpected changes and opportunities in a high-volume, fast paced environment are a must
  • Ability to understand and summarize complex ideas and materials for general readers, editors, and reporters
  • Association, healthcare, scientific news, and/or agency experience is a plus

To Apply: 

The ACR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. The ACR complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or conducts business.

This is not a contract. The description and duties as they relate to this position are subject to change as reasonable business necessity dictates. In the event of such changes, a new job description may be created.