Senior Public Relations Manager

The Company:
Your Experience. Our Vision. International Market Centers is in search of Team Members to be a part of a revolutionary enterprise that brings unprecedented unity, stability, and opportunity to the furniture, gift, home decor, and apparel industries. The IMC Team strives to create exceptional and enduring value for our customers by creating innovative and sustainable business platforms for the home, gift, and apparel industries. Through passionate dedication to customer service, ongoing commitment to quality and excellence, combined with a focus on constant improvement, we facilitate frictionless commerce between wholesale buyers and sellers in the industries we serve.

What You’ll Do:
The Senior Public Relations Manager is responsible for the planning, development, and execution of public relations activities for assigned IMC events and corporate activities and coordinates activities with IMC’s brand team to create a positive and synergistic communications strategy. The position also includes staff management, with the PR Manager and PR Assistant reporting directly to the Senior Public Relations Manager.

Financial Responsibilities:
Assists VP Marketing with monitoring of PR & Communications budget line items related to Travel & Entertainment and G&A expenses. Recommend spending and adhere to Marketing budgets related to Market-specific PR activities, such as Press Center, Photography, Media Monitoring, and Media relations.

Position Responsibilities:

  • Working with the VP Marketing and brand teams, develop short, mid, and long-term strategic goals for Public Relations and develop a tactical plan and calendar to support goals
  • Proactively build relationships with media to increase exposure among the universe of relevant industry and consumer media, serving as a knowledgeable and reliable resource of information
  • Actively pursue editorial visibility in trade and targeted consumer press; Generate materials (media alerts, Q&A responses, thought leadership articles, calendar listings, fact sheets, photography, etc.) needed to fulfill editorial needs; Pitch stories and secure and facilitate editorial commitments
  • Secure market previews with trade publications; track and share results; develop coverage benchmarks
  • Review and update Media list on a regular basis; develop target media lists outside of core trade media (secondary/tertiary trades; relevant consumer outlets; relevant bloggers)
  • Act as day-to-day press point of contact for assigned markets; Respond to media requests for information and photography; Tailor marketing content for media distribution
  • Write press releases per calendar and manage the approval and distribution process from start to finish, working with the internal team to deploy and post on-time
  • Track, monitor and evaluate placements, news & information and produce monthly coverage reports
  • Support IMC tenants/exhibitors with public relations efforts
  • Identify opportunities to promote a positive image for assigned markets, as well as the Organization in its respective business and local communities
  • Manage the PR Assistant on a daily basis, providing ongoing oversight of departmental workflow and timelines.
  • Manage the PR Manager on a daily basis, providing guidance and direction on PR-related activities
  • Manage PR department vendor relationships and assist with oversight of related expenses (media monitoring, freelancers, temporary staffing)


  • Bachelor’s degree in marketing, public relations or other communications field preferred
  • 4-6 years related experience, with Accreditation in Public Relations (APR) a plus
  • Knowledge of the gift, home furnishings, fashion or trade show industries a plus.
  • Excellent press writing capabilities, and other forms of copywriting
  • Position location is in Atlanta, High Point or Las Vegas with travel to IMC and competitive markets required
  • Must be proficient in computer skills including Microsoft Word, Excel, Outlook, and PowerPoint. Knowledge of PR software a plus
  • Must be able to move in and around buildings
  • Must be able to respond calmly and handle multiple demands in a fast-paced environment
  • While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit, stand, walk, use hands to handle or feel and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Why you’ll love working at IMC:
Our Team Members are our most critical asset. The foundation for our success is built on teamwork, talent, creativity, hard work, and dedication. Together, we truly have a transformational opportunity to positively impact the industries in which we work. We are pleased to offer a wide array of comprehensive benefit programs and services that you would expect to see at a great company like IMC including competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match to name just a few. There are also a few differentiators like unlimited PTO, paid parental leave, BYOD (cell phone compensation), tuition reimbursement, Workplace Rewards providing discounts to a wide variety of consumer products and services, a “seed” grant of at least $1,000 annually into your Value HSA Plan, and considerably more!

Diversity creates a healthier atmosphere: IMC is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

About IMC:
International Market Centers (IMC) serves the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of the Juniper™ suite of digital sales and marketing solutions and B2B ecommerce marketplace, IMC now provides the only omnichannel platform that seamlessly connects physical and digital wholesale commerce for the industries we serve.

For more information, visit IMC is a Blackstone and Fireside Investments portfolio company.

To Apply: