PRSA Georgia Member John Walker Featured in “On the Case with…”

PRSA Georgia Member John Walker Featured in "On the Case with..."Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations. PRSA Georgia member John E. Walker, vice president, global marketing and communications for Syniverse, is  this month’s featured leader.

Regarding PR and communications trends as we move into 2014, Walker says, “The annual communications plan is dead. In a world permeated with real-time and small screens, professionals must be agile and nimble in planning, which should be continuous and adaptive to immediate opportunities that must be communicated with brevity.”

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Published by PRSA Admin

The Georgia Chapter of the Public Relations Society of America is the second largest chapter in the country, and serves approximately 850 members statewide.