Spoiler Alert: 5 Ways PR Awards Boost Business

Cookerly Public Relations won multiple Phoenix Award categories in 2020 for business-to-business media relations and online videos to name a few. According to agency president Stephen Brown, APR, Fellow PRSA, one way Cookerly leverages its award entries is as case studies.

With the Phoenix Awards call for entries just around the corner on June 7, here’s how you can position awards as a valuable business tool for organizations.

Raise the Profile: Awards are a catalyst for generating positive publicity. The recognition elevates the public perception of an organization, positioning it for example as a leader or a great place to work.

Earn Credibility: When a third-party or outside organization like PRSA recognizes an entity for its products, services or programs, it carries more merit. Potential customers often seek out and trust award-winning, peer-reviewed organizations.

Differentiate from Competitors: Awards set entities apart in a crowded marketplace by showcasing capabilities, achievements and quality of work.

Boost Employee Morale: Let’s face it: Awards make people feel good. When employees feel good about where they work, it boosts morale and creates positive office vibes.

Elevate Reputation: Awards influence buyers’ decisions. Consumers often seek out the best or top performing companies. Awards and honors are a great way for organizations to earn this distinction and elevate reputations.

With these five reasons in mind, now is the time to make the case with your organization’s leadership to enter PRSA Georgia’s Phoenix Awards starting June 7–July 30. Award entries are open to PRSA members and non-members statewide who have worked on communication programs or projects produced between June 1, 2020–May 31, 2021. Check out our Phoenix Awards page for details on this year’s award categories, entry pricing and previous winner profiles.