Welcome!

Register Now for the September Monthly Meeting: Mercedes-Benz Stadium - Behind the Fanfare

When: Thursday, September 14, 2017
Time: 11:30 am Registration, Noon - 1:00 pm Lunch & Program

Where:
Maggiano's Buckhead

Panel:

  • Brett Jewkes, Senior Vice President and Chief Communications Officer, AMB Group / Mercedes-Benz Stadium
  • Heather Sautter, Director, Corporate and Marketing Communications, AMB Sports & Entertainment

Moderator: Gary McKillips, APR, Fellow PRSA, Atlanta-area correspondent for Associated Press radio and MLB on Sirius/XM, and free-lance play-by-play broadcaster for the Georgia News Network

Three days before the Atlanta Falcons play their first game in their new Mercedes-Benz Stadium, hear from the strategic communications team leading comms for the city’s groundbreaking new sports and entertainment complex.

The Atlanta Falcons claim the home field advantage in their first game in the new Mercedes-Benz Stadium, played a few short days following this September luncheon.

The challenges and triumphs of the journey to opening the city’s premier sports and entertainment complex will be fresh on the minds of our AMB Group panelists: Brett Jewkes, Senior Vice President and Chief Communications Officer and Heather Sautter, Director of Corporate and Marketing Communications.

You’ll walk away from this timely panel with:

  • Best practices for handling crisis and reputation management in a 24-hour new cycle.
  • A new perspective on how to break free from media's preconceived notions of your news to widen opportunities for coverage.
  • Key takeaways for juggling drastically divergent storylines moving (and evolving) at a rapid pace.

 

Register Now for the September Pre-Luncheon Seminar: Mastering the Crisis Communications Plan

When: Thursday, September 14, 2017
Time: 9:15 am - Registration, 9:30 - 11:00 am - Seminar

Where:
Maggiano's Buckhead

Panel:

  • Matt Cochran, VP, Cookerly
  • Ryan Rogers, Communications Executive, Colonial Pipeline Company
  

In the Sept. 14 pre-luncheon seminar focused on crisis PR planning, gain actionable and specific steps for how to quickly respond to a crisis impacting your organization or client. This seminar is geared toward both beginning PR practitioners working on their first plan and seasoned PR pros who are looking to keep their crisis skills sharp with the latest lessons learned.  

In 90 packed minutes you’ll walk away with:

  • step-by-step guide to creating a crisis plan for your organization, if non exists
  • a timely refresh to your existing crisis plan
  • best response practices from the latest media landscape, including how to use social media to share information

August/September PRSA Membership Promotion

New members who join PRSA at the $200 or higher dues level will have their $65 initiation fee waived.  Reinstated members who join PRSA at the $200 or higher dues level will have their $35 reinstatement fee waived. 

Both groups will receive the first two lessons of the Bonnie Harris “Creating Effective Integrated Marketing Campaigns” (IMC) online course for free. This offer excludes AM1, AM2, AMGS, AMPG, and RET.

Use Promo Code SUMMERIMC17 to receive this offer.

 

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