Welcome!

Register Now for the October Monthly Meeting: Communications at the Leadership Table - Arby's CEO and Head of Communications

When: Thursday, October 12, 2017
Time: 11:30 am Registration, Noon - 1:00 pm Lunch & Program

Where:
Maggiano's Buckhead

Panelists:

Paul Brown, Chief Executive Officer, Arby's Restaurant Group, Inc.

Christopher Fuller, SVP, Communications, Arby's Restaurant Group
and Executive Director, Arby's Foundation

Does communications have a seat at the table in your organization?

Arby’s has undergone one of the most one of the most dramatic restaurant turnarounds in decades. How? It began with communication: listening to guests, franchisees, and team members. And it’s maintained this resurgence by giving the head of communications a permanent seat at the leadership table.

Leading the conversation about why it’s important for communications to have a seat at the leadership table is Paul Brown, CEO of Arby’s Restaurant Group, Inc., and the brand’s SVP of Communications, Christopher Fuller.

You’ll walk away from this conversation with insight on:

  • How to bring a CEO/Communications partnership to life
  • The role of communications in sparking a brand turnaround
  • Ways to make your communications team more agile
  • The importance of communicating the "why,' not just the "what"

 

Register Now for the October Pre-Luncheon Seminar: Lead Generation in the Age of Analytics

When: Thursday, October 12, 2017
Time: 9:15 am - Registration, 9:30 - 11:00 am - Seminar

Where:
Maggiano's Buckhead

Speaker: Anna Ruth, Founder, ARPR

Strong PR is one of the best drivers of qualified leads and can provide content with legs that reach throughout the buyer’s journey. Learn what works, what doesn’t and why the #FutureofPR is forcing us to look beyond just headlines. Specifically, this session will teach: why some traditional approaches to PR are outdated and ineffective, how PR should be calibrated to feed your sales funnel and how to measure PR to better align with sales goals.

In 90 minutes together, we’ll discuss marketing strategies, martech tools and PR techniques, including:

  • The importance of buyer personas and the buyer's journey
  • How PR can be used to nurture leads throughout the buying cycle
  • How to measure PR's impact on each phase of the sales funnel (and optimize based on performance)

September PRSA Membership Promotion

New members who join PRSA at the $200 or higher dues level will have their $65 initiation fee waived.  Reinstated members who join PRSA at the $200 or higher dues level will have their $35 reinstatement fee waived. 

Both groups will receive the first two lessons of the Bonnie Harris “Creating Effective Integrated Marketing Campaigns” (IMC) online course for free. This offer excludes AM1, AM2, AMGS, AMPG, and RET.

Use Promo Code SUMMERIMC17 to receive this offer.

 

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