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9/30/2015 » 10/21/2015
2015 APR Educational Series

Oct. 2015 Monthly Meeting - Evolving a Brand: Dolby Uses PR and Social Media to Amplify a New Image


Register Now for the October Monthly Meeting - Evolving A Brand: How Dolby is Utilizing PR and Social Media to Amplify A New Image Among Consumers

When:Thursday, October 8
11:30 am Registration & Networking
Noon - 1:00 pm Lunch & Program
Where:Maggiano's Buckhead

Speaker: Jennifer Bowcock, Vice President, Global Communications, Dolby Laboratories

You’ve got a great brand. Consumers know you and trust you. Yet every company grows and changes over time and even the most storied brands must evolve in order to stay relevant. At our October luncheon, hear insights from Jennifer Bowcock, who heads worldwide communications for Dolby Laboratories, a global leader in audio, video, and voice technologies for mobile devices, at the cinema, at home, and at work. Jennifer will talk about how to use PR and social media to make sure consumers’ perceptions of your brand evolve along with your company’s mission. Jennifer previously led momentum, consumer and product communications for Apple as part of the original iPhone team, and is a veteran of AT&T in Atlanta. She is currently based in San Francisco.

FREE PRSA Georgia Dues When You Join PRSA August 1 - October 5

If you’re ready to get more involved with the professional PR community and advance your career development, join now to take advantage of a very special PRSA membership offer. This is PRSA's biggest savings of the year for new members. Individuals who join PRSA between August 1 and October 5 will receive a FREE chapter membership to PRSA Georgia -- a savings of up to $90. Membership in PRSA and its Georgia chapter is one of the smartest investments you can make in your professional career. This special FREE PRSA Georgia chapter membership offer is extended only to new PRSA members who sign up between August 1 and October 5. Click here for more information on joining. 

The Coca-Cola Company's Bea Perez to Keynote PRSA International Conference in Atlanta

Bea Perez is chief sustainability officer (CSO) of The Coca-Cola Company. Perez created and now drives a global sustainability strategy that’s growing the business while making a positive difference for people, communities and the environment. The strategy is helping the Coca-Cola System to economically empower 5 million women, replenish 100 percent of the water it uses and ensure consumers find the energy balance that’s right for them. Perez is also leading the system’s efforts to integrate sustainability deeper into the business so that it’s embedded in how Coca-Cola operates.

At the PRSA 2015 International Conference, enhance your personal and professional network, while engaging with some of the world's most influential companies and organizations that call Atlanta home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.


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