Annual Conference

Each year, we host our marquee event—the Annual Conference. This highly-anticipated event brings together leading communications pros and students from around the Southeast for a day of learning, top-notch networking and cross-generational perspective. From seasoned leaders to PR students ready to jumpstart their careers, the conference’s interactive and engaging sessions and roundtables address challenges and trends in the PR and communications fields.

Stay tuned for information on our 2020 Annual Conference, which will be held at the Coca-Cola Plaza on Friday, Feb. 28 . We can’t wait to see you there!

Network. Learn. Inspire. CONNECT.

PRSA Georgia’s 2020 Annual Conference


Friday, Feb. 28, 2020

PRSA Georgia is excited to partner with Coca-Cola for the second consecutive year to host our 2020 Annual Conference. This marquee event brings leading communications pros together with students from around the Southeast for informative and interactive sessions, professional development, top-notch networking and cross-generational perspectives on the public relations and communications fields.

Our interactive sessions address the challenges facing the industry at all levels, including mid level to seasoned professionals, young professionals and PR students ready to jumpstart their careers.

Conference Theme
This year’s Annual Conference theme centers on navigating our increasingly digital and interconnected world. This tethered reality requires us to be at the ready (and accessible) all the time! It affects everyone of us, from the young pro to the seasoned one.

With whom do I connect? How? When?
When do I disconnect? Is that even possible?
Is it time to reconnect? How do I and with whom?

When we asked ourselves these questions 10 years ago (remember the iPhone 3G?), we had entirely different answers than we would now. And 10 years down the road, our responses will most likely be remarkably different.

Join us at the Annual Conference 2020 to hone your skills, your profession and – for some of us – improve or lose a few habits. Being relevant means staying connected. Join us to CONNECT at the 2020 Annual Conference.

Conference Overview
Following a brief welcome and morning keynote presentation, professionals and students will attend their respective breakout sessions that address the hottest trends, must-have skills and inside tips necessary for growth and advancement. All attendees can enjoy networking and another inspiring keynote presentation during the lunch break. In the afternoon, professionals can continue to participate in interactive sessions, while students can explore additional opportunities to start and accelerate their careers at the Roundtables and Career Fair.

Professional track sessions will focus on how the digital age continues to change our culture and how we work, the way companies communicate and how the PR role is defined. Attendees will walk away with valuable perspectives and effective strategies to implement immediately. Just as with any PRSA event, there will be plenty of networking.

Student track sessions will provide insights from PR and Communications professionals who have perfected the craft of leveraging social media in their careers, as well as in utilizing social networks to cultivate earned influence for many admired brands. Students will also have the opportunity to join sessions geared towards ensuring success upon entering the profession and to learn about the impact this generation can have on the future of our industry. In addition to the networking opportunities during the morning and lunch keynotes, students can gain an edge in the hunt for internships and full-time jobs at the Career Fair, in special senior-focused sessions and at our first Speed Networking event. Engage with well-connected professionals in the Atlanta market (and be sure to bring your resume!).

Thank you to our 2020 Annual Conference sponsors and partners:

Presenting Sponsor:

Host Sponsor:

Professional Platinum Sponsors:


Student Platinum Sponsor:

Professional Gold Sponsor:

Student Gold Sponsors:

Professional Silver Sponsors:

Student Silver Sponsor:

Solo Practitioner Sponsor:

PRSA Georgia Partners:


Friday, Feb. 28

7:30 – 8:15 a.m. — Registration

8:15 – 9 a.m. — Welcome & Opening Keynote

9 – 9:10 a.m. — Break

9:10 – 10:10 a.m. — Session #1

10:10 -10:20 a.m. — Break

10:20 – 11:20 a.m. — Session #2

11:20 – 11:30 a.m. — Break

11:30 – 1:00 p.m. — Keynote & Lunch

1 – 1:10 p.m. — Break

1:10 – 2:10 p.m. — Session #3

2:10 – 2:20 p.m. — Break

2:20 – 3:20 p.m. — Session #4

PRSA Georgia’s 2020 Annual Conference:
Prepare to Network, Learn, Inspire and CONNECT!

Thank you for registering for PRSA Georgia’s 2020 Annual Conference. We are thrilled to have you take part in the Southeast’s largest annual gathering of PR and communications veterans and aspiring professionals, and we are excited to offer a full day of interactive programming and networking to help all attendees thrive.

With the conference just a few days away, we’ve compiled some helpful information to help you prepare for the event. The following details will help you get to and through the Coca-Cola campus, plan your schedule and engage with your fellow attendees.

We ask that you review all of the information carefully to ensure as timely and seamless day-of navigation as possible.


The 2020 PRSA Georgia Annual Conference will be held at the Coca-Cola Headquarters located at 1 Coca Cola Pl SE, Atlanta, GA 30313. Conference registration opens at 7:30 a.m. and the morning keynote will begin promptly at 8:15 a.m. View the conference schedule here.

Annual Conference sponsors will be stationed throughout the event space. Be sure to stop by their tables and give them a warm PRSA Georgia welcome.

What to Bring

  • Government-issued photo ID
  • Coca-Cola-issued QR code, to be sent to you via email or text message the day before the conference
  • Debit or credit card. Coffee will be available during morning registration, and conference guests additionally can purchase breakfast items (debit or credit card only) at the on-site café.
  • Business cards to exchange information with your new contacts!

Parking/Rideshares/Alternative Transportation

All guests are asked to park at the Georgia Aquarium parking deck due to extremely limited parking availability at the Coca-Cola campus. We advise attendees to allow for at least 30-40 minutes to proceed from the parking deck at the Georgia Aquarium through Coca-Cola security and ultimately to the event space. 

There will be shuttles running between the Georgia Aquarium parking deck and Coca-Cola campus throughout the day. Those attendees parking at the Aquarium deck can also request a validation sticker for their parking ticket upon checking in with PRSA Georgia at the event space.

Want to skip the shuttle? Use Uber, Lyft or a taxi to get to the Coca-Cola campus with ease! If using a rideshare service, use the 528 Luckie Street, Atlanta, GA 30313 address.

MARTA travelers can exit at the Civic Center Station stop downtown and catch a Coca-Cola Red Bus shuttle that will take you to the drop-off entrance. Shuttles run every 7 – 10 minutes from the Civic Center Station. If you plan to use the Red Bus shuttle from MARTA, please click here to print the required boarding pass for the shuttle and show it to the driver upon entry.

Coca-Cola Security

Once you arrive at the Coca-Cola campus, you will use your personalized QR code sent to you by text or email to check-in to the building. There will be Coca-Cola staff on hand to help you with this process and guide you through security.

Conference Check-In

After you proceed through Coca-Cola security, look for the PRSA Georgia volunteers who will guide you to the USA Conference Center event space.

The Annual Conference check-in table will be at the top of the escalator. Conference attendees will receive a nametag, conference program, and Georgia Aquarium parking validation upon check-in.


The PRSA Georgia Annual Conference is once again proud to offer a slate of first-class programming that addresses best practices, career advancement tips and essential skills from across the PR and communications landscape.

Students and professionals will come together for the morning and lunch keynote presentations. The remainder of the conference sessions are split out by students and professionals in order to provide the best and most targeted programming possible. While sessions are split, we encourage students and professionals to network whenever possible! Enjoy a coffee with a new contact in the morning or sit beside someone you haven’t previously met at lunch – you won’t want to miss out on the opportunity to make new connections.

Attendees will pick up a programming schedule with exact room locations at check-in.


A buffet-style lunch will be provided to all conference attendees starting at 11:20 a.m. We ask that attendees move through the buffet line as quickly as possible and then move to the Roberto C. Goizueta Main Hall for the keynote luncheon.

Lunch will include an assortment of wraps and salads with homemade chips and a dessert. Volunteers will be on-hand to assist anyone who submitted a dietary restriction.

The Coca-Cola Venue

The Coca-Cola merchandise store will be open following the conference for attendees who wish to bring home a souvenir from the day. Coca-Cola Freestyle machines also will be stationed throughout the floor.

Social Media

Join in the conversation throughout the day at the Annual Conference. Use the hashtag #PRSAGAConf and follow PRSA Georgia on Facebook, Twitter and Instagram.


Following the conference, be on the lookout for a survey asking you to rate your day at the Annual Conference. Any feedback will be helpful as we plan ahead for the 2021 event.


Please contact PRSA Georgia COO Denise Grant (770.449.6369) if you have any questions or specific needs ahead of the event. Otherwise, we look forward to seeing you at Coca-Cola this Friday.

Professional Programming + Speakers

MORNING KEYNOTE: Start the day by besting your personal brand with Sally Williamson

Sally Williamson, president and founder of Sally Williamson and Associates, will open the 2020 Annual Conference with a can’t-miss interactive session on personal branding. Sally will share her extensive experience and valuable pointers on strengthening your personal brand with impact, confidence and influence.



LUNCH KEYNOTE: Get ready for a sweet lunch with Ben & Jerry’s Sean Greenwood

Sean Greenwood, director of PR and communications at Ben and Jerry’s, has a “sweet” luncheon keynote planned with just the right amount of “spice.” The self-titled Grand Poobah of PR has been with the company since 1988 and led everything from social media to cutting-edge partnership programs (ahem, Netflix and Chilll’d). Sean’s interactive presentation will share how the company became a leader in the corporate social responsibility movement, the key role that PR plays and                                                                  how Ben & Jerry’s is “Doing Well by Doing Good.” 


Morning Keynote (8:15 – 9 a.m.)
The Power of Brand and Impressions
Sally Williamson, Sally Williamson & Associates

Your personal brand is how people think about you and talk about you when you’re not around. It’s a reflection of someone’s impression of you and experience of you. And it happens every day in most situations. The question is: are you driving the right impressions and are people experiencing your brand the way you want them to be?

Impressions of confidence are why certain people get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.

Sally Williamson, author of three books on compelling communication, kicks off one of PRSA’s high visibility events with a few pointers on how to think about your impact and how to strengthen your influence.

Professional Breakout Session #1 (9:10 – 10:10 a.m.)
The Art & Science of Storytelling
Sally Williamson, Sally Williamson & Associates

Impactful communication leverages the power and clarity of a storyline to lead listeners to an outcome or takeaway. But it is the stories used in business settings that make points memorable and repeatable. A great storyteller can align both the head and the heart to any topic to engage listeners and illustrate a point. 

In this breakout session, Sally Williamson shares insights from her book, Storylines & Storytelling, and introduces the SW&A three step formula for storytelling. Then, Hurst Williamson joins her to bring the formula to life as stories are pulled from the audience and transformed into a repeatable experience. This session promises to get you involved and invested as you see great storytelling in action!

Meaningful Marketing on a Shoestring Budget
MODERATOR: Elaine Armstrong, Goodwill of North Georgia
Angie Clawson, Center for the Visually Impaired
Ashley Council, Piedmont Healthcare
Jill Luse, Atlanta Habitat for Humanity

We can all agree on one thing: “Small. Budgets. Suck.” Yes, it’s true, but we can learn how to get creative with our budget and deliver meaningful marketing without deep pockets. In this session, communications professionals from Piedmont Healthcare, Atlanta Habitat for Humanity and Center for the Visually Impaired will share how they’ve successfully executed inspiring and impactful campaigns without breaking the bank.

Internal Communications and Culture in the Time of Change
Jasmine Hoffman, APR, Emory University Nell Hodgson Woodruff School of Nursing
Elizabeth McMillan, APR, Fiserv

As humans, we inherently resist change though we know it’s inevitable. As employees, we immediately feel nervous about change and wonder, “what does this mean for me?” As communicators, we must embrace change and mindfully guide our audiences through it and conscientiously nurture a thoughtful culture. The burning question then becomes: “How?” Learn key insights, proven tactics and effective research methods about how to assess your cultural framework, engage associates, increase employee pride and boost culture from two industry greats: Jasmine Hoffman, APR, Emory University School of Nursing and Elizabeth McMillan, APR, Fiserv.

Professional Breakout Session #2 (10:20 – 11:20 a.m.)
How Georgia Power Utilized Integrated Communications to “Thank a Lineman”
Krystal Anthony, Southern Company
Andrew Vickery, Southern Company

Krystal Anthony and Andrew Vickery from Georgia Power’s Corporate Communication department lead a discussion about the annual Thank a Lineman integrated communications campaign. The annual lineman appreciation initiative has evolved year over year, growing from a single day to a week to, currently, a month. Georgia Power’s annual campaign is now the company’s single largest integrated communication effort and campaign.

Issues Management: A Case Study on Rebuilding a Brand
Carisa Turner, APR, Roswell Inc

Following a threat to its annual public funding, Roswell Inc—the nonprofit economic and business development partner for the city of Roswell—became the center of months of heated discussion in the court of local public opinion. Debates about the organization’s effectiveness and value to the community existed everywhere—from local newspapers to social media to city council meetings to the neighborhood grocery store. In response, Roswell Inc launched a campaign to rebuild its brand and reputation, and it did so during the biggest election and campaign season in the city’s history.

The campaign improved understanding of the organization’s work with key audiences, while also gaining the support and trust of five new elected officials. Its success not only resulted in increased funding for the organization the following year, but also earned it the 2019 Best of Phoenix award.  

In this session, get an inside look at Roswell Inc’s journey, along with key takeaways you can apply to your organization. 

Beyond the Press Release: Crafting Big Stories for Small Attention Spans
Danica Kombol, Everywhere Agency

Making a lasting impression on consumers in today’s short attention span climate is challenging. Good old fashioned words are losing clout to video. Short “snackable” content is all the rage. Social media has introduced a total disruption of the narrative structure we love and cling to. Danica leads a sobering and entertaining session on the future of the press release. Spoiler alert, get out your thumbs and start creating the press release 4.0.

Lunch Keynote (11:20 – 1:10 p.m.)
PR Double Dipping – Doing Well by Doing Good with Ben & Jerry’s
Sean Greenwood, Ben & Jerry’s

This “sweet” luncheon keynote was planned with just the right amount of “spice.” This interactive presentation will share how Ben & Jerry’s actions, statements and flavors took a stand as one of the leaders in the burgeoning socially responsible business movement as well as how PR has been an integral component to that effort. Successes, partnerships, authenticity and even hearing some of the mistakes will be the flavor of this presentation and will leave participants inspired to challenge themselves to raise the stakes for PR to do more for their own businesses.

Professional Breakout Session #3 (1:10 – 2:10 p.m.)
Novelis and Cookerly PR Create Recycling Champions at the Kentucky Derby
Fiona Bell, Novelis
Stephen Brown, APR, Fellow PRSA, Cookerly PR

Novelis, the leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum, activated a first-ever partnership with the Kentucky Derby to demonstrate how businesses and consumers can make a difference by recycling aluminum every day. What better place to showcase the importance of recycling than during the Kentucky Derby — The Most Exciting Two Minutes in Sports® – where nearly 370,000 beverages in aluminum cans and bottles are consumed? Novelis made a large-scale statement about the importance of aluminum recycling and the company’s commitment to Kentucky, where it employs 1,500 residents. Find out how the company, along with PR agency Cookerly PR, researched, planned, implemented and evaluated a program to share the news that aluminum bottles and cans are 100% recyclable products and can be recycled every day of the year. Discover key takeaways applicable to your organization from this effort to stimulate real-time education and behavioral change as 70,000 bottles and cans were collected for recycling and avoided the landfill during the Derby.

Holy smokes! Managing Messages and Media with the CDC during the Vaping Crisis
Ana Toro, APR, Fellow PRSA,Centers for Disease Control and Prevention (CDC)

In 2019, a series of e-cigarettes- or vaping-associated lung injuries spiked across the United States, generating a huge media interest across multiple channels. Various groups, from youth and adult smokers to vaping-product manufacturers and state health departments, were among the audience interested in the issue. Those in favor or against vaping converged in the media, while the Centers for Disease Control and Prevention (CDC) held the lung injury investigation and FDA tested the vaping products. During this presentation, participants will learn CDC’s approach to communicate about the investigation and the media strategy to help reduce the uncertainty of this emerging threat.

#LetGuiltGo: How Primrose Schools and Jackson Spalding Used Integrated Communications to Inspire Meaningful Engagement & Drive Results
Mike Martin, Jackson Spalding
Kate Weaver, Jackson Spalding

How do you create a campaign that’s equal parts audacious and effective? By anchoring the idea in a human truth and building team integration before channel integration. This session will focus on how Primrose Schools – an accredited early education and care provider with locations around the country – engaged and empowered millennial moms with their award-winning #LetGuiltGo integrated communications campaign.

Professional Session #4 (2:20 – 3:20 p.m.)
Transitioning from Communications Manager to Communications Leader
Alicia Thompson, APR, Signature Leadership, LLC

Management and leadership are often used interchangeably, but they are quite different and require different sets of skills. Additionally, people follow leaders because they want to; they follow managers because they are told to. One thing is for certain: becoming a successful leader doesn’t just happen by accident. As with anything, it requires self-awareness and investment in improving your own skills. This interactive workshop will allow you to identify and practice your skills as a leader.

Swipe Right: How the High Museum Stays Relevant in the Digital Age
Kristie Swink Benson, APR, High Museum
Kristen Brown, High Museum
Ivey Rucket, High Museum

Digital is important to every brand and staying relevant is key. Learn how the High Museum of Art navigates the opportunities, challenges and surprises of using its most powerful asset, visual arts, to stay relevant in the digital space and build street cred in Atlanta.

Cool B2B Marketing Strategies, Tactics & Tools … Oh My!
MODERATOR: Mike Neumeier, APR, Arketi Group
Dorothy Belshaw, International Market Centers (IMC)
John Hansen, Iron Mountain
Terrie O’Hanlon, Grey Orange 

Session Description: Stay tuned for more!

Students Presentations

Breakout Session #1

Tik Tok: How to Leverage Social Media to Launch Your Career
Time is ticking until your graduation. And, while it’s debatable whether TikTok is the best social channel to appeal to your future employers (depending on the industry), one thing is clear, when leveraged appropriately social media can be a powerful tool to help you land your dream job. Hear from both sides of the hiring process as our panelists dive into what employers are looking for, how to stand out, and ultimately, how to use social media to launch your career.

Panelists include: Ashley Pilgrim of MSL Group, Rachel Cushing of Lenz Marketing and Anna Laura McGranahan of Lenz Marketing

Moderated by: Lisa Tilt of Full Tilt Consulting

The Evolved Influencer: How They’re Making an Impact
Influencers. They’ve emerged as an essential channel for communicators looking to create influence and market saturation. And, while in the beginning it was all about the massive reach of mega-and macro-influencers; in the past several years, we’ve seen the rise of micro- and nano-influencers not to mention the rise of more eco-influencers. In this session, panelists will talk about this evolution with real case study examples, as well as last year’s founding of the Influencer Marketing Association.

Panelists include: Danica Kombol of Everywhere Agency, Joi Light of Georgia Pacific and Aerolyn Shaw of Porter Novelli

Moderated by: Kristen Ellis of Porter Novelli

Breakout Session #2

Hello, Gen Z: Your Impact on Our Industry
Impact. That’s just one word to describe how Gen Z (born between 1995 and 2010) is set to affect our industry. In this session, we’ll look at Gen Z as the consumer and employee. Panelists will focus on how brands will need to strategize to deliver to this group, now 40 percent of the consumer market; as well as how they can navigate the differing generations once they enter the workforce. Don’t miss this rare opportunity to get a glimpse into the role your generation can play.

Panelists include: Katherine Morales, APR, of Inflection Point Communications and Kent Landers, APR of The Coca-Cola Company

Moderated by: Karen Cole of InterContinental Hotels Group (IHG)

The First Year: What You Need to Know for Agency, Non-Profit & Corporate
Life after college…who can imagine it until you’re in it, right? Sure, you’ve had an internship; but how do you know what it’s really like to work in an agency, non-profit or corporate communications position? This panel of young PR professionals will share their insights and need-to-know tips to leave you feeling clear and confident in your ability to conquer your first year in your career…wherever you may land!

Panelists include: Elizabeth Edel of Arketi Group, Trey Newstedt of InterContinental Hotels Group (IHG) and Madeline Mulkey of Stone Mountain Park

Moderated by: Derek Walls of American Airlines

Breakout Session #3: Senior-Focused Session

Standout When You Start Out: The Certificate in Principles of Public Relations
Have you heard about the Certificate in Principles of Public Relations? Nearly 400 students coast-to-coast from 56 universities and colleges have successfully earned the certificate since the program launched just over five years ago. Seniors within six months before or after graduation are eligible to apply. Join us in this senior-focused session as we share all you need to know about the Certificate Program and how you can #StandOutinPR as you start out in your career.

Presenters include: Kristie Benson, APR, of The High Museum and Jacob Hawkins, APR, of InterContinental Hotels Group (IHG)

Facilitated by: Katherine Morales, APR, of Inflection Point Communications

Breakout Session #4: Senior-Focused Session

Advancing the PRofessional: PRSA Membership & Professional Development
You’re set to earn your degree; but, do you have a plan for your continued education and professional development after that? The communications industry is rapidly changing and growing. A 73-year-old organization, PRSA is well-positioned and prepared to educate, develop and advance today and tomorrow’s communications professionals. Hear from PRSA and local Chapter leaders about the benefits and resources PRSA can offer to you as a graduating senior in your growing career.

Presented by: PRSA National Board Chair Garland Stansell, APR, of Children’s of Alabama and Angie Champsaur, APR, of FOCUS Brands

Speed Networking: Ask a PRo

Rub elbows with some of the best and brightest PR minds in the industry at this student “speed networking” session! Attendees will have the opportunity to chat with 10+ professionals from organizations like Cookerly, The Home Depot, MSL Group, and more in a small group setting (5 students to 1 professional). You will get 10 minutes with each professional, so come armed with your business cards and elevator pitch! Please note, given the time constraints of this event professionals will not be able to review individual resumes; but, you may ask any questions related to your resumes, job search, day-in-the-life, etc.

Professionals Include:

Stephen Brown, APR, Fellow PRSA, Cookerly Public Relations

Katrina Blauvelt, APR, The Home Depot

Jennifer Grizzle, APR, Fellow PRSA, The PR Studio, Inc.

Daniel Groce, Novelis

Chaundra Luckett, CHRIS 180

Alicia McNease, Atlanta Hawks and State Farm Arena

Dori Mendel, Totally PR, LLC

Mikey Mooney, Poston Communications

April Phillips, APR, American Red Cross

Josh Shapiro, MSL

Rachel Barclay, CHEP

Diana Lewis, APR, Mercy Care

Sarah Weston, APR, The Wilbert Group


Coca-Cola Plaza
1 Coca-Cola Plaza NW
Atlanta, Georgia 30313

Transportation, Directions, Hotels

MARTA Directions to Coca-Cola campus from Airport:

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is Atlanta’s state-of-the-art public transportation system. A single $2.25 fare covers one-way bus or train trips, including transfers. If you are coming from Hartsfield-Jackson Atlanta International Airport, MARTA has a rail station located at the north end of the airport, near baggage claim. This service offers the quickest, least expensive, and “greenest” way to get directly to and from the Coca-Cola campus.

  1. Take “Red” or “Gold” North line to the North Avenue station (approximately 20-25 minutes)
  2. Exit Train at North Avenue station and head south toward North Avenue NE
  3. Make a slight right onto North Avenue NW
  4. The Coca-Cola campus will be on your right. Look for the guest check-in entrance.

From the North (75/85 South): 

  1. Take exit 249D toward U.S. 78/North Avenue/ Georgia Tech/ U.S. 278
  2. Turn right onto US-278 W/US-78 W/North Avenue NW
  3. Turn left onto Luckie St. NW
  4. After second traffic light, turn right into the Construction Entrance gate
  5. Check in at the second security gate

From the South (75/85 North):

  1. Take exit 249D for Spring St toward US 29 S
  2. Merge onto Spring ST NW
  3. Slight right turn toward Ivan Allen Jr Blvd NW
  4. Turn left onto Ivan Allen Jr Blvd NW
  5. Turn right onto Luckie St NW
  6. The Construction Entrance gate is approximately 800ft on the left
  7. Check in at the second security booth

Red Bus:

Red Bus is a convenient way to get between the AOC and CCTP or between AOC and Northyards without having to pay for parking or deal with downtown traffic. Find out more. 


Upon arrival Security will direct you to the Visitor Parking available. If arriving by bus, the bus driver will be directed by security to the new drop-off location outside the TEC garage. Guests will then enter the door to the garage and then take the stairs down one level to get access to the TEC Lobby.

  1. Show ID (driver’s license or government ID) at the Coca‐Cola Concierge’s Desk
  2. Your photo will be taken
  3. You will go through a screening process similar to the airport (with metal detector)
  4. A staff member will escort you to the meeting space
  5. Allow 30 minutes from me of arrival to get to the meeting location within The Coca‐Cola Company

Parking at the TEC Garage:

After parking take the stairs or elevator to the level one then goes thru the
revolving doors to enter the TEC Lobby. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.

Parking at the Overflow Lot:

Follow the sidewalk on the right side. Pass the parking garage then enter the double doors. Take the stair one level down and enter the TEC Lobby using the revolving doors. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.


Looking to stay in Atlanta ahead of or after the Conference? PRSA Georgia and Coca-Cola recommend the following hotels – all within a short walk or rideshare to the venue.

This event is sold out and registration is now closed.
We cannot accommodate additional registrations because of security and catering requirements.

Professional Pricing

Early Bird Deadline: Jan. 31

  • PRSA Georgia member $150; Non-member $180

Regular Deadline: Feb. 10

  • PRSA Georgia member $170; Non-member $215

Student Pricing

Early Bird Deadline: Jan. 31

  • PRSSA Members: $55; Non-PRSSA member: $65

Regular Deadline: Feb. 10

  • PRSSA Members: $65; Non-PRSSA member: $75


Please note: All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee. You must register in advance. We are unable to accept late registrations or walk-ins for this event due to security and catering requirements.

Be A Sponsor

PRSA Georgia’s Annual Conference brings professionals and students together for a full day of informative and interactive sessions, professional development, top-notch networking and cross-generational perspective on the public relations and communications fields. With tracks for mid-level to seasoned professionals, young professionals and students ready to jumpstart their careers, you won’t want to miss this unique opportunity to gain unparalleled visibility for your brand in front of the “who’s who” of the industry and region, and potentially meet your next great intern, client, partner or junior employee.

If you have questions, please call Denise Grant at 770.449.6369 or email

Thank you to our 2020 Annual Conference sponsors and partners:

Presenting Sponsor:

Host Sponsor:

Professional Platinum Sponsors:


Student Platinum Sponsor:

Professional Gold Sponsor:

Student Gold Sponsors:

Professional Silver Sponsors:

Student Silver Sponsor:

Solo Practitioner Sponsor:

PRSA Georgia Partners: