Annual Conference

Each year, we host our marquee event—the Annual Conference. This highly-anticipated event brings together leading communications pros and students from around the Southeast for a day of learning, top-notch networking and cross-generational perspective. From seasoned leaders to PR students ready to jumpstart their careers, the conference’s interactive and engaging sessions and roundtables address challenges and trends in the PR and communications fields.

Stay tuned for information on our 2020 Annual Conference, which will be held at the Coca-Cola Plaza on Friday, Feb. 28 . We can’t wait to see you there!

Network. Learn. Inspire. CONNECT.

PRSA Georgia’s 2020 Annual Conference

Friday, Feb. 28, 2020

PRSA Georgia is excited to partner with Coca-Cola for the second consecutive year to host our 2020 Annual Conference. This marquee event brings leading communications pros together with students from around the Southeast for informative and interactive sessions, professional development, top-notch networking and cross-generational perspectives on the public relations and communications fields.

Our interactive sessions address the challenges facing the industry at all levels, including mid level to seasoned professionals, young professionals and PR students ready to jumpstart their careers.

Conference Theme
This year’s Annual Conference theme centers on navigating our increasingly digital and interconnected world. This tethered reality requires us to be at the ready (and accessible) all the time! It affects everyone of us, from the young pro to the seasoned one.

With whom do I connect? How? When?
When do I disconnect? Is that even possible?
Is it time to reconnect? How do I and with whom?

When we asked ourselves these questions 10 years ago (remember the iPhone 3G?), we had entirely different answers than we would now. And 10 years down the road, our responses will most likely be remarkably different.

Join us at the Annual Conference 2020 to hone your skills, your profession and – for some of us – improve or lose a few habits. Being relevant means staying connected. Join us to CONNECT at the 2020 Annual Conference.

Conference Overview
Following a brief welcome and morning keynote presentation, professionals and students will attend their respective breakout sessions that address the hottest trends, must-have skills and inside tips necessary for growth and advancement. All attendees can enjoy networking and another inspiring keynote presentation during the lunch break. In the afternoon, professionals can continue to participate in interactive sessions, while students can explore additional opportunities to start and accelerate their careers at the Roundtables and Career Fair.

Professional track sessions will focus on how the digital age continues to change our culture and how we work, the way companies communicate and how the PR role is defined. Attendees will walk away with valuable perspectives and effective strategies to implement immediately. Just as with any PRSA event, there will be plenty of networking. Professionals register here.

Student track sessions  will provide timely information and advice from PR professionals to complement lessons learned in the classroom, offering a glimpse into a day in the life of the industry. In addition to the networking opportunities during the morning and lunch keynotes, students can gain an edge in the hunt for internships and full-time jobs at the Career Fair and Networking Roundtables (be sure to bring your resume!). Students register here.

Thank you to the sponsors who are making this day of networking and learning possible.

Friday, Feb. 28

7:45 – 8:30 a.m. — Registration

8:30 – 9 a.m. — Welcome & Opening Keynote

9 – 9:10 a.m. — Break

9:10 – 10:10 a.m. — Session #1

10:10 -10:20 a.m. — Break

10:20 – 11:20 a.m. — Session #2

11:20 – 11:30 a.m. — Break

11:30 – 1:00 p.m. — Keynote & Lunch

1 – 1:10 p.m. — Break

1:10 – 2:10 p.m. — Session #3

2:10 – 2:20 p.m. — Break

2:20 – 3:20 p.m. — Session #4

Professionals Presentations

Check back soon for more information.

Students Presentations

Check back soon for more information.


Coca-Cola Plaza
1 Coca-Cola Plaza NW
Atlanta, Georgia 30313

Transportation, Directions, Hotels

MARTA Directions to Coca-Cola campus from Airport:

The Metropolitan Atlanta Rapid Transit Authority (MARTA) is Atlanta’s state-of-the-art public transportation system. A single $2.25 fare covers one-way bus or train trips, including transfers. If you are coming from Hartsfield-Jackson Atlanta International Airport, MARTA has a rail station located at the north end of the airport, near baggage claim. This service offers the quickest, least expensive, and “greenest” way to get directly to and from the Coca-Cola campus.

  1. Take “Red” or “Gold” North line to the North Avenue station (approximately 20-25 minutes)
  2. Exit Train at North Avenue station and head south toward North Avenue NE
  3. Make a slight right onto North Avenue NW
  4. The Coca-Cola campus will be on your right. Look for the guest check-in entrance.

From the North (75/85 South): 

  1. Take exit 249D toward U.S. 78/North Avenue/ Georgia Tech/ U.S. 278
  2. Turn right onto US-278 W/US-78 W/North Avenue NW
  3. Turn left onto Luckie St. NW
  4. After second traffic light, turn right into the Construction Entrance gate
  5. Check in at the second security gate

From the South (75/85 North):

  1. Take exit 249D for Spring St toward US 29 S
  2. Merge onto Spring ST NW
  3. Slight right turn toward Ivan Allen Jr Blvd NW
  4. Turn left onto Ivan Allen Jr Blvd NW
  5. Turn right onto Luckie St NW
  6. The Construction Entrance gate is approximately 800ft on the left
  7. Check in at the second security booth

Red Bus:

Red Bus is a convenient way to get between the AOC and CCTP or between AOC and Northyards without having to pay for parking or deal with downtown traffic. Find out more. 


Upon arrival Security will direct you to the Visitor Parking available. If arriving by bus, the bus driver will be directed by security to the new drop-off location outside the TEC garage. Guests will then enter the door to the garage and then take the stairs down one level to get access to the TEC Lobby.

  1. Show ID (driver’s license or government ID) at the Coca‐Cola Concierge’s Desk
  2. Your photo will be taken
  3. You will go through a screening process similar to the airport (with metal detector)
  4. A staff member will escort you to the meeting space
  5. Allow 30 minutes from me of arrival to get to the meeting location within The Coca‐Cola Company

Parking at the TEC Garage:

After parking take the stairs or elevator to the level one then goes thru the
revolving doors to enter the TEC Lobby. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.

Parking at the Overflow Lot:

Follow the sidewalk on the right side. Pass the parking garage then enter the double doors. Take the stair one level down and enter the TEC Lobby using the revolving doors. Check-in with Security. You will be greeter at the Lobby and escort to the meeting space.


Looking to stay in Atlanta ahead of or after the Conference? PRSA Georgia and Coca-Cola recommend the following hotels – all within a short walk or rideshare to the venue.

Professional Pricing

Early Bird Deadline: Jan. 31

  • PRSA Georgia member $150; Non-member $180

Regular Deadline: Feb. 10

  • PRSA Georgia member $170; Non-member $215

Late Deadline: Feb. 24

  • PRSA Georgia member $190; Non-member $250

Student Pricing

Early Bird Deadline: Jan. 31

  • PRSSA Members: $55; Non-PRSSA member: $65

Regular Deadline: Feb. 10

  • PRSSA Members: $65; Non-PRSSA member: $75

Late Deadline: Feb. 24

  • PRSSA Members: $85; Non-PRSSA member: $95


Please note: All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee. You must register in advance. We are unable to accept late registrations or walk-ins for this event due to security and catering requirements.

Be A Sponsor

PRSA Georgia’s Annual Conference brings professionals and students together for a full day of informative and interactive sessions, professional development, top-notch networking and cross-generational perspective on the public relations and communications fields. With tracks for mid-level to seasoned professionals, young professionals and students ready to jumpstart their careers, you won’t want to miss this unique opportunity to gain unparalleled visibility for your brand in front of the “who’s who” of the industry and region, and potentially meet your next great intern, client, partner or junior employee.

Be a sponsor: There are many benefits available to connect you and your organization to student and professional attendees. Please click here to view a complete list of available sponsorship packages.

If you have questions, please call Denise Grant at 770.449.6369 or email