||Thursday, June 9
11:30 am - Registration
Noon - 1:00 pm - Meeting and Lunch
In an ever-evolving media environment fueled by the latest digital and social media platforms, companies are looking for new ways to reach their target audiences. Hear from Joe Cohen, APR, Senior Vice President of Communications at KIND Healthy Snacks, as he shares how new grassroots communications approaches can drive brand awareness and business growth. Joe will also share how the KIND business philosophy and philanthropic approach have influenced the overall communications strategy and help lead the brand into the future.
Following a brief presentation, Mickey Nall, APR, Fellow PRSA, 2013 National PRSA Chair & CEO will moderate a fireside chat with Joe as the audience listens in and has the opportunity to ask poignant questions related to grassroots marketing, influencer strategies, philanthropic communications, and more!
||Thursday, June 9
9:15 am - Registration
9:30 - 11:00 am - Seminar
|| Maggiano's Buckhead
Measuring the effectiveness of a communications program isn’t enough anymore. Today, leadership wants to see a more direct correlation between communications budget spend and business outcomes that increase revenue or reduce expenses.
Using internal and external communications examples from real organizations, Angela Sinickas, CEO, Sinickas Communications, Inc. will provide advice on how to plan and execute communications programs that create behavior change.
You produced great work for your organization and clients during the past year (June 1, 2015 – May 31, 2016). Now’s the time to get recognized for it! Submit your programs and projects for the PRSA Georgia Chapter’s 32nd annual Phoenix Awards competition. Entering your best work in the 2016 Phoenix Awards competition is a smart investment. Winning these prestigious PR industry awards helps build credibility for your business, boosts exposure among media and potential clients, increases sales and attracts leading talent. Receiving a Phoenix Award not only highlights your outstanding work but also helps position you and your business as industry leaders.
Within the Georgia PRSA chapter, we have many talented and hard-working practitioners – and a handful of rock stars. Each year, the Chapter honors several members for public relations excellence and significant contributions to the Chapter. If you know one of those stars, then consider nominating them for a Chapter Award. They include: the Rising Star Award, the Shining Star Award and the Luminary Star Award. Nominations are accepted from Monday, May 9, through Friday, May 27. Winners will receive their awards at the annual Awards Celebration on November 3.
Practical advice from Georgia PR pros who have built a career here in Atlanta, and across the state.
PRSA Georgia’s “Breaking into PR” guide gives you the tools you need to land the job of your dreams. Don’t recreate the wheel. Learn from the experiences, and mistakes, of PRos representing a variety of public relations sectors in Georgia. They’ll share some of their best do’s and don’ts, and how to structure your search to find the right job for you.