Building a Groundswell: The Story of Atlanta United
We're kicking off the summer hearing from the pros of branding and strategic communications from Atlanta United about how they produced a grassroots movement to launch a new team. Learn about incorporating video, social media and traditional tactics to motivate soccer enthusiasts - and the entire city - into being fans of the brand.
How does Goodwill of North Georgia strategically execute on an integrated marketing communications plan? Learn from experts in the field of cause marketing on how collaboration is key for successful implementation of PR and marketing campaigns.
Take Your Solo Business to the Next Level
Join the Independent Counselors Special Interest Group (IC SIG) and long-term PRSA members Rory Carlton and Mike Neumeier, APR, principals of Arketi Group, on June 5 for an informative boxed lunch session to learn how to take your solo business to the next level.