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Register Now for the June 2016 Monthly Meeting: Energizing Your PR & Grassroots Strategy - Lessons from KIND Snacks

When:
Thursday, June 9
11:30 am - Registration
Noon - 1:00 pm - Meeting and Lunch
 Where: 
Maggiano's Buckhead

In an ever-evolving media environment fueled by the latest digital and social media platforms, companies are looking for new ways to reach their target audiences. Hear from Joe Cohen, APR, Senior Vice President of Communications at KIND Healthy Snacks, as he shares how new grassroots communications approaches can drive brand awareness and business growth. Joe will also share how the KIND business philosophy and philanthropic approach have influenced the overall communications strategy and help lead the brand into the future.

Following a brief presentation, Mickey Nall, APR, Fellow PRSA, 2013 National PRSA Chair & CEO will moderate a fireside chat with Joe as the audience listens in and has the opportunity to ask poignant questions related to grassroots marketing, influencer strategies, philanthropic communications, and more!

 

Register for the June 2016 Seminar: Show Me the Money - How to Demonstrate the ROI of Communications Strategies

When:
Thursday, June 9
9:15 am - Registration
9:30 - 11:00 am - Seminar
 Where:
 Maggiano's Buckhead

 

Measuring the effectiveness of a communications program isn’t enough anymore. Today, leadership wants to see a more direct correlation between communications budget spend and business outcomes that increase revenue or reduce expenses.

Using internal and external communications examples from real organizations, Angela Sinickas, CEO, Sinickas Communications, Inc. will provide advice on how to plan and execute communications programs that create behavior change.

 

   

 

 


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