Building a Groundswell: The Story of Atlanta United
We're kicking off the summer hearing from the pros of branding and strategic communications from Atlanta United about how they produced a grassroots movement to launch a new team. Learn about incorporating video, social media and traditional tactics to motivate soccer enthusiasts - and the entire city - into being fans of the brand.
How does Goodwill of North Georgia strategically execute on an integrated marketing communications plan? Learn from experts in the field of cause marketing on how collaboration is key for successful implementation of PR and marketing campaigns.
How to Successfully Market to Gen Z, for Nonprofit and Beyond
Join the Nonprofit Special Interest Group (SIG) on Wednesday (May 22) and learn proven strategies and tactics to successfully engage “digital natives,” a generation that grew up with technology. Gain insights on the characteristics of this generation and what marketers need to know in order to reach them.